The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud

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The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud

This study is on the Tamagotchi Purchase With Purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, which started from June 20,1997 until stock last. Tamagotchi PWP promotion is one of Parkson important promotion to increase sales. In this study, we will look at the effectiveness of Tamagotch...

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Bibliographic Details
Main Author:	Daud, Anita
Format:	Thesis
Language:	English
Published:	1997
Subjects:	Marketing Shopping centers. Shopping malls Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/36193/

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