The factors influencing customer preferences towards internet banking among academic and non-academic staff of Politeknik Kota Bharu / Zuliana Md Zain

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The factors influencing customer preferences towards internet banking among academic and non-academic staff of Politeknik Kota Bharu / Zuliana Md Zain

Internet banking has emerged as one of the most important distribution channel for financial services firm. However, there is still need to more fully understand the antecedents to customer use of banking via the internet. The researcher study The Factors Influencing Customer Preferences towards Int...

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Bibliographic Details
Main Author:	Md Zain, Zuliana
Format:	Student Project
Language:	English
Published:	2016
Subjects:	Banking Computer networks. Electronic information resources . Including the Internet Electronic funds transfers
Online Access:	https://ir.uitm.edu.my/id/eprint/36044/

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