Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji
Many studies have been conducted to study in depth the importance of satisfaction toward customer satisfaction. Identifying the key factor as well as other factors affecting satisfaction has become a main concern for organization and remains as a critical management issues today.Dealer satisfaction...
| Main Authors: | , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/35959/ |
| _version_ | 1848808926607310848 |
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| author | Sumbu, Anna Munji, Maryland |
| author_facet | Sumbu, Anna Munji, Maryland |
| author_sort | Sumbu, Anna |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Many studies have been conducted to study in depth the importance of satisfaction toward customer satisfaction. Identifying the key factor as well as other factors affecting satisfaction has become a main concern for organization and remains as a critical management issues today.Dealer satisfaction is a relatively new research area. Dealers are the link between producers and customers, thus, plays an important role in the success of producers. On the other side, dealers are in direct contact with customers and are aware of their needs than the producer. |
| first_indexed | 2025-11-14T23:06:29Z |
| format | Thesis |
| id | uitm-35959 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:06:29Z |
| publishDate | 2013 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-359592020-11-09T03:39:30Z https://ir.uitm.edu.my/id/eprint/35959/ Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji Sumbu, Anna Munji, Maryland Direct marketing. Multilevel marketing Job satisfaction Social psychology Interpersonal relations. Social behavior Social influence. Social pressure Social structure Methodology Many studies have been conducted to study in depth the importance of satisfaction toward customer satisfaction. Identifying the key factor as well as other factors affecting satisfaction has become a main concern for organization and remains as a critical management issues today.Dealer satisfaction is a relatively new research area. Dealers are the link between producers and customers, thus, plays an important role in the success of producers. On the other side, dealers are in direct contact with customers and are aware of their needs than the producer. 2013-07 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/35959/1/35959.pdf Sumbu, Anna and Munji, Maryland (2013) Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji. (2013) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak. |
| spellingShingle | Direct marketing. Multilevel marketing Job satisfaction Social psychology Interpersonal relations. Social behavior Social influence. Social pressure Social structure Methodology Sumbu, Anna Munji, Maryland Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji |
| title | Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji |
| title_full | Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji |
| title_fullStr | Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji |
| title_full_unstemmed | Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji |
| title_short | Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji |
| title_sort | factors influencing dealers satisfaction in direct marketing: a case study on avon boutique satok. / anna anak sumbu and maryland anak munji |
| topic | Direct marketing. Multilevel marketing Job satisfaction Social psychology Interpersonal relations. Social behavior Social influence. Social pressure Social structure Methodology |
| url | https://ir.uitm.edu.my/id/eprint/35959/ |