The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal

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The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal

The purpose of this study is to study the impact of cosmetic advertisement in television among students in Kolej Melati. This research only involves female students and it is conducted at Kolej Melati,UiTM Shah Alam. The research applies Uses & Gratification Theory because it fit to the topic an...

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Bibliographic Details
Main Author:	Jamal, Noraini
Format:	Student Project
Language:	English
Published:	2017
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising Advertising campaigns
Online Access:	https://ir.uitm.edu.my/id/eprint/35622/

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