The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal
The purpose of this study is to study the impact of cosmetic advertisement in television among students in Kolej Melati. This research only involves female students and it is conducted at Kolej Melati,UiTM Shah Alam. The research applies Uses & Gratification Theory because it fit to the topic an...
| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/35622/ |
| _version_ | 1848808838896025600 |
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| author | Jamal, Noraini |
| author_facet | Jamal, Noraini |
| author_sort | Jamal, Noraini |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to study the impact of cosmetic advertisement in television among students in Kolej Melati. This research only involves female students and it is conducted at Kolej Melati,UiTM Shah Alam. The research applies Uses & Gratification Theory because it fit to the topic and relate to the variables. The researcher also use quantitative research as the methodology to conduct this study by use descriptive analysis which is the transformation ofraw data into a form so that it is easy to understand, interpret, to produce descriptive information. Besides that, the researcher distribute questionnaire to the 70 respondent that from variety of field of study. Statistical Package for the Social Science (SPSS) also helps the researcher to change the raw to significant data for this research. |
| first_indexed | 2025-11-14T23:05:05Z |
| format | Student Project |
| id | uitm-35622 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:05:05Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-356222020-10-25T09:34:47Z https://ir.uitm.edu.my/id/eprint/35622/ The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal Jamal, Noraini Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising Advertising campaigns The purpose of this study is to study the impact of cosmetic advertisement in television among students in Kolej Melati. This research only involves female students and it is conducted at Kolej Melati,UiTM Shah Alam. The research applies Uses & Gratification Theory because it fit to the topic and relate to the variables. The researcher also use quantitative research as the methodology to conduct this study by use descriptive analysis which is the transformation ofraw data into a form so that it is easy to understand, interpret, to produce descriptive information. Besides that, the researcher distribute questionnaire to the 70 respondent that from variety of field of study. Statistical Package for the Social Science (SPSS) also helps the researcher to change the raw to significant data for this research. 2017 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/35622/1/35622.PDF Jamal, Noraini (2017) The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal. (2017) [Student Project] (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising Advertising campaigns Jamal, Noraini The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal |
| title | The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal |
| title_full | The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal |
| title_fullStr | The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal |
| title_full_unstemmed | The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal |
| title_short | The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal |
| title_sort | impact of cosmetic advertisements in television: a case study among students in kolej melati uitm shah alam / noraini jamal |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising Advertising campaigns |
| url | https://ir.uitm.edu.my/id/eprint/35622/ |