The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman

QR Code

The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman

Television commercial is one of the medium in promoting product, brand, and also create awareness towards audiences. But, some of the audiences' behaviour was affected by television commercial. This research is about the effectiveness of television commercial toward Malaysian audiences' be...

Full description

Bibliographic Details
Main Author:	Azman, Amirul Asyraf
Format:	Student Project
Language:	English
Published:	2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Advertising Theory. Relation to other subjects Psychology Advertising campaigns
Online Access:	https://ir.uitm.edu.my/id/eprint/35618/

Similar Items

The impact of cosmetic advertisements in television: a case study among students in Kolej Melati UiTM Shah Alam / Noraini Jamal
by: Jamal, Noraini
Published: (2017)

Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi
by: Nawawi, Sulaiman
Published: (2018)

The impact of source credibility on Saudi consumer’s attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid
by: Abdulmajid, Methaq Ahmed
Published: (2011)

A study on concern about disadvantages online shopping among online shoppers / Noor Syahhirah Ab.Rahim
by: Ab.Rahim, Noor Syahhirah
Published: (2018)

Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid
by: Azmin, Alya Izzatti, et al.
Published: (2018)

Influence of advertising tools on foreign student retention in Universiti Teknologi Malaysia (UTM) / Sham Shela Omar and Nurul Zarith Zainal
by: Omar, Sham Shela, et al.
Published: (2014)

Consumers' perceived relationship between television advertising recall and brand purchase decision
by: Siew, Siok Peik
Published: (1999)

A study on customer retention in relation to service by cooperative provider in Takaful Ikhlas / Mohd Asyraf Abd. Rahman
by: Abd. Rahman, Mohd Asyraf
Published: (2011)

A study on hazard of EMF caused by cellular phone and tablet on children awareness in Malaysia / Amirul Asyraf Norizan
by: Norizan, Amirul Asyraf
Published: (2017)

Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
by: Ashaari Azman, Puteri Ili Nur Aliaa
Published: (2007)

Students satisfaction in foods by cafeteria of UiTM Dungun / Azira Amran, Nurul Akhmar Asmidar Makhtar & Syed Ahmad Asyraf Syed Hazani
by: Amran, Azira, et al.
Published: (2012)

Branding of free-to-air television stations: from customer-based to audience-based brand equity / Zakaria Razalli
by: Razalli, Zakaria
Published: (2016)

Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin
by: Nordin, Arsyad
Published: (2012)

The development and evaluation of new packaging and labelling for Keropok Amplang product / Siti Rohani Ismail
by: Ismail, Siti Rohani
Published: (2018)

Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
by: Alharbi, Musab Kamal M
Published: (2020)

A study on the attitude towards patronizing the select store among the residents of SS18, Subang Jaya / Zaharoff Azman
by: Azman, Zaharoff
Published: (1998)

Students' green perception and behavior / Siti Norashikin Bashirun ... [et al.]
by: Siti Norashikin Bashirun, Bashirun, et al.
Published: (2016)

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun
by: Muhammad @ Harun, Musa
Published: (2009)

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza
by: Muhammad Redza, Natassya
Published: (2015)

Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul
by: Masrul, Mashanim
Published: (2007)

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
by: Muda, Mazzini
Published: (2014)

A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Shurawardi Raja Nor Najiha
by: Raja Shurawardi, Raja Nor Najiha
Published: (2011)

Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli
by: Ramli, Siti Zulaikha
Published: (2006)

Member's awareness on EPF withdrawal schemes / Aida Farrah Abdul Jalal
by: Abdul Jalal, Aida Farrah
Published: (2001)

Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan
by: Syed Redhwan, Sharifah La'aiba
Published: (2017)

Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
by: Mustaffa, Abaidullah
Published: (2018)

Agents’ & vendors’ satisfaction toward distribution services at Utusan Melayu (M) Berhad/ Ema Izzaila Ibrahim
by: Ibrahim, Ema Izzaila
Published: (2010)

Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.]
by: Ahmad, Zulaiha, et al.
Published: (2022)

Awareness of muslim consumer toward halal foods / Maslia Md Zain
by: Md Zain, Maslia
Published: (2018)

Factor that influences the acceptance of halal cosmetic products: a study on consumers in Klang Valley / Halymatun Sa'adiah Abd Rani
by: Abd Rani, Halymatun Sa'adiah
Published: (2018)

Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az
by: Mu'az, Zahratie
Published: (2018)

The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar
by: Abu Bakar, Mohd Hafizuddin
Published: (2018)

Determinants of consumer's intention towards adopting biometric authentication in electronic banking / Nur Najatul Najwa Suhaimi
by: Suhaimi, Nur Najatul Najwa
Published: (2018)

Determining the factors affecting consumer's purchase intention towards foreign brands among the Y-Generation in The Northern Area of Malaysia / Etty Harniza Harun...[et al.]
by: Harun, Etty Harniza, et al.
Published: (2014)

Spending habits among Diploma Muamalat students in Academy of Contemporary Islamic Studies (ACIS) UiTM Puncak Alam / Firdaus Harman.
by: Harman, Firdaus
Published: (2019)

A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]
by: Osni, Fauziah, et al.
Published: (2010)

A study on customers' attitudes towards service environment at three selected pizza hut outlets / Norhaniza Zulkaain
by: Zulkaain, Norhaniza
Published: (2004)

Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]
by: Mobil, Shahira Shahina, et al.
Published: (2019)

The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa
by: Mat Kassim, Rossyamila, et al.
Published: (2017)

A study on factors that affect the customer usage of KTM Berhad intercity train services / Khairunnisa Halid
by: Halid, Khairunnisa
Published: (2006)