The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim
The purpose of this study is to investigate the influence factors of consumer trust in online shopping provided by Groupon HQ Malaysia. In this study it will help the organization to increase their productivity and organization performance in the online industry. As the Internet is widely used by co...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/35596/ |
| _version_ | 1848808831339986944 |
|---|---|
| author | Razali, Umar Fitri Hashim, Nur Amira |
| author_facet | Razali, Umar Fitri Hashim, Nur Amira |
| author_sort | Razali, Umar Fitri |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to investigate the influence factors of consumer trust in online shopping provided by Groupon HQ Malaysia. In this study it will help the organization to increase their productivity and organization performance in the online industry. As the Internet is widely used by consumers nowadays, the number of web users grows daily and has surpasses 500 million marks. However not all of the users make and involved in online purchases. Trust is the main factor behind the scenario. Therefore this paper discusses the result of factors that influence the customer trust in online shopping. Analysis of survey responses based on 196 respondents from the consumers of Groupon HQ Malaysia itself found that the most of the variables; reputation of company, privacy protection, security protection and service quality in the study significantly influenced the customer trust. |
| first_indexed | 2025-11-14T23:04:58Z |
| format | Student Project |
| id | uitm-35596 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:04:58Z |
| publishDate | 2014 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-355962020-10-25T13:38:02Z https://ir.uitm.edu.my/id/eprint/35596/ The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim Razali, Umar Fitri Hashim, Nur Amira Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Sales promotion The purpose of this study is to investigate the influence factors of consumer trust in online shopping provided by Groupon HQ Malaysia. In this study it will help the organization to increase their productivity and organization performance in the online industry. As the Internet is widely used by consumers nowadays, the number of web users grows daily and has surpasses 500 million marks. However not all of the users make and involved in online purchases. Trust is the main factor behind the scenario. Therefore this paper discusses the result of factors that influence the customer trust in online shopping. Analysis of survey responses based on 196 respondents from the consumers of Groupon HQ Malaysia itself found that the most of the variables; reputation of company, privacy protection, security protection and service quality in the study significantly influenced the customer trust. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/35596/1/35596.PDF Razali, Umar Fitri and Hashim, Nur Amira (2014) The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim. (2014) [Student Project] (Unpublished) |
| spellingShingle | Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Sales promotion Razali, Umar Fitri Hashim, Nur Amira The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim |
| title | The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim |
| title_full | The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim |
| title_fullStr | The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim |
| title_full_unstemmed | The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim |
| title_short | The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim |
| title_sort | factors influencing customer trust in online shopping provided by groupon hq malaysia / umar fitri razali and nur amira hashim |
| topic | Telemarketing. Internet marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Sales promotion |
| url | https://ir.uitm.edu.my/id/eprint/35596/ |