Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris
The study aims to investigate the factor that influence purchase intention of university students in Kedah towards counterfeit products. A conceptual model is proposed by Phau et al, 2009. A survey of 150 respondents was conducted in the Universiti Utara Malaysia (UUM). Pearson correlation, multiple...
| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/35496/ |
| _version_ | 1848808806578913280 |
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| author | Idris, Nur Nasuha |
| author_facet | Idris, Nur Nasuha |
| author_sort | Idris, Nur Nasuha |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The study aims to investigate the factor that influence purchase intention of university students in Kedah towards counterfeit products. A conceptual model is proposed by Phau et al, 2009. A survey of 150 respondents was conducted in the Universiti Utara Malaysia (UUM). Pearson correlation, multiple regression test were used to test the hypotheses postulated and research question. It is discovered that price, subjective norm, personal gratification, product preference and perceived risk
are the independent variables that strongly influence consumers' attitude towards counterfeit product. By having a better understanding of the consumers' behavioral
intentions of buying counterfeit products, the manufacturers and marketers of the genuine brand products can make better marketing strategies to entice the consumer to buy the original product and not the counterfeit version. Theoretical contribution of this study is an extension of knowledge of consumers' attitude with
regards to counterfeit products. |
| first_indexed | 2025-11-14T23:04:34Z |
| format | Student Project |
| id | uitm-35496 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:04:34Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-354962020-10-21T08:27:01Z https://ir.uitm.edu.my/id/eprint/35496/ Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris Idris, Nur Nasuha Theory and method of social science statistics Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The study aims to investigate the factor that influence purchase intention of university students in Kedah towards counterfeit products. A conceptual model is proposed by Phau et al, 2009. A survey of 150 respondents was conducted in the Universiti Utara Malaysia (UUM). Pearson correlation, multiple regression test were used to test the hypotheses postulated and research question. It is discovered that price, subjective norm, personal gratification, product preference and perceived risk are the independent variables that strongly influence consumers' attitude towards counterfeit product. By having a better understanding of the consumers' behavioral intentions of buying counterfeit products, the manufacturers and marketers of the genuine brand products can make better marketing strategies to entice the consumer to buy the original product and not the counterfeit version. Theoretical contribution of this study is an extension of knowledge of consumers' attitude with regards to counterfeit products. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/35496/1/35496.PDF Idris, Nur Nasuha (2015) Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris. (2015) [Student Project] (Unpublished) |
| spellingShingle | Theory and method of social science statistics Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Idris, Nur Nasuha Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris |
| title | Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris |
| title_full | Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris |
| title_fullStr | Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris |
| title_full_unstemmed | Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris |
| title_short | Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris |
| title_sort | factor that influence purchase intention of counterfeit product among university students in kedah / nur nasuha idris |
| topic | Theory and method of social science statistics Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/35496/ |