Factors that contribute to customer dissatisfaction towards MPH Bookstores / Nurfarahazreen Mohd Ali

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Factors that contribute to customer dissatisfaction towards MPH Bookstores / Nurfarahazreen Mohd Ali

The main purpose of this study is to investigate the factors that contribute to customer dissatisfaction towards MPH Bookstores. This topic was chosen because the researcher wanted to know what are the factors that contributed to customer dissatisfaction especially in retail industry. This study inv...

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Bibliographic Details
Main Author:	Mohd Ali, Nurfarahazreen
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Theory and method of social science statistics Consumer satisfaction Retail trade
Online Access:	https://ir.uitm.edu.my/id/eprint/35466/

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