Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera Mohammed Salim … [et al.]

QR Code

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera Mohammed Salim … [et al.]

Digital inclusion is the ability of an individual or a group to access and acquire information in the context of communication technologies. The digital age today permeates the society through vehicles of information including advertising. The society are able to access any sorts of advertising mes...

Full description

Bibliographic Details
Main Authors:	Mohammed Salim, Neesa Ameera, Shahizan Ali, Mohd Nor, Shawalludin, Syahrini, Mohd Khalis, Faryna
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Kedah 2020
Subjects:	Telemarketing. Internet marketing Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/35398/

Similar Items

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera ... [et al.]
by: Ameera, Neesa, et al.
Published: (2019)

Fly posting prohibition signage as a problem solving medium / Neesa Ameera Mohamed Salim ... [et al.]
by: Mohamed Salim, Neesa Ameera, et al.
Published: (2012)

Malay Proverbs (meaning-making through digital visual literacy) / Neesa Ameera Mohamed Salim and Mohd Nor Shahizan Ali
by: Mohamed Salim, Neesa Ameera, et al.
Published: (2018)

Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon
by: Md Zaidon, Faizzatul
Published: (2016)

Buletin galeri seni Merbok UiTM Kedah / Dr Faryna Mohd Khalis…[etal.]
by: Md Shahid, Shuhaila, et al.
Published: (2018)

Measuring reliability and validity of instrument: the dimensions of advertising literacy in determining the advertising literacy index
by: Neesa Ameera Mohamed Salim,, et al.
Published: (2017)

Application and best practices of new communication technology: a case study of Tourism Malaysia 2014 / Nurul Diana Jasni ... [et al.]
by: Jasni, Nurul Diana, et al.
Published: (2014)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

A case study on matrix advertising
by: Mei-Li, Marilyn Teoh
Published: (1999)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

Brand recall as indication of television advertising effectiveness
by: Mohd Miharbi, Maldia Syela
Published: (2001)

Decoding costume and make-up elements in reading communism via independent documentary / Mohd. Nor Shahizan Ali...[et al.]
by: Shahizan Ali, Mohd Nor, et al.
Published: (2019)

Regulation of motor vehicle advertising: toward a framework for compliance research
by: Donovan, Robert, et al.
Published: (2011)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness
by: Fielder, Lynda Jane
Published: (2011)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

A study on the effect of advertising on current purchasing: Brand switching and repeat purchasing / Aribah Badzis
by: Badzis, Aribah
Published: (2004)

The relative effectiveness of web advertisement (tested in the Malaysian context)
by: Liw, Ivy Cheh Chean
Published: (2000)

Essays on advertising, growth, and comparative statics
by: Oliver i Vert, Miquel
Published: (2025)

A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.
by: WANG, QIN
Published: (2017)

Travelah / Zadlan Fikre Ismail ... [et al.]
by: Ismail, Zadlan Fikre, et al.
Published: (2020)

Negativity and information in campaign advertising
by: Sullivan, Jonathan
Published: (2010)

Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam
by: Vuong, Hoang Phuong
Published: (2017)

Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective / Abd Rasyid Ramli, Nur Aizureen Anwar, Mohd Nasir Ayu... [et.al.]
by: Ramli, Abd Rasyid, et al.
Published: (2010)

Laman web butik Radzuan Radziwill / Juriah Jalalus Shuti
by: Jalalus Shuti, Juriah
Published: (2001)

The effectiveness of telemarketing in promoting streamyx package / Nurulhuda Ramli
by: Ramli, Nurulhuda
Published: (2011)

Credibility on the web: a study of the credibility of consumer information on Malaysian e-commerce websites / Dr. Kiranjit Kaur …[et al.]
by: Kaur, Kiranjit (Dr.), et al.
Published: (2004)

SMS advertising - a critical review and future directions
by: Dix, Steve, et al.
Published: (2009)

Whats next? : Malaysia web advertising for the future / Mohd Khairulnizam Ramli
by: Mohd Khairulnizam, Ramli
Published: (2017)

The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom
by: Tadpikultong, Supavee
Published: (2008)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements
by: Roslan, Nur Widad
Published: (2021)

Influence of social media, print advertisement and event participation on product awareness of hausboom sparkling juice / Ahmad Danial Mohd Azlan, Khairool Ariffin Musa and Muhammad Hadzriz Mohd Yusoff
by: Mohd Azlan, Ahmad Danial, et al.
Published: (2018)

An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin
by: Mat Zin, Sakinah, et al.
Published: (2014)

A conceptual model to find the effectiveness of Islamic advertising
by: Haque, A. K. M. Ahasanul
Published: (2014)

The advertising of barbershop influences consumer / Zarif Adly Zainudin
by: Zainudin, Zarif Adly
Published: (2015)

Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions
by: Guillobez, Valerie Barbara Juliette
Published: (2007)

Rethoric in Radio Advertisements’ Discourse
by: Abu Bakar, Siti Saniah
Published: (2008)

Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK
by: Liu, Jing
Published: (2019)

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
by: Chong, Yee Lee
Published: (2000)