Marketing myopia: An interesting fact to marketers / Sharifah Zannierah Syed Marzuki and Wan Kalthom Yahya

Marketing myopia: An interesting fact to marketers / Sharifah Zannierah Syed Marzuki and Wan Kalthom Yahya

It is commonly believed that marketing knowledge is useful. Marketing knowledge comes in many forms and perspectives. Sellers need buyers and vice versa. In marketing, a transaction will only be completed when there is an exchange from both parties. But selling, again, is not marketing. Selling conc...

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Bibliographic Details
Main Authors: Syed Marzuki, Sharifah Zannierah, Yahya, Wan Kalthom
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Pahang 2005
Subjects:
Business
Marketing
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/35165/

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