Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.]
Recent report revealed that the demand for organic food in Malaysia was small and most of the organic products in the market were imported. This has made it difficult for the local organic food producers to market their products to the local consumers. Hence, this paper aims to identify the factor...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Kelantan
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/35044/ |
| _version_ | 1848808692047151104 |
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| author | Luqman, Azyanee Mohd Fazuri, Rosfazira Zulqernain, Nurul Syaqirah Mohamad, Siti Sarah Mohd Fauzi, Mas Ayu Diana |
| author_facet | Luqman, Azyanee Mohd Fazuri, Rosfazira Zulqernain, Nurul Syaqirah Mohamad, Siti Sarah Mohd Fauzi, Mas Ayu Diana |
| author_sort | Luqman, Azyanee |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Recent report revealed that the demand for organic food in Malaysia was small and most of the organic
products in the market were imported. This has made it difficult for the local organic food producers to market
their products to the local consumers. Hence, this paper aims to identify the factors influencing intention to
purchase organic food among Malaysian consumers which are acceptability, affordability, awareness and
consumer innovativeness. Data were collected from 100 respondents from an East Coast state in Malaysia using
convenience sampling. Subsequently, the data were analysed using SPSS. The multiple regression analysis result
shows that acceptability and awareness were found to be significantly related to organic food purchase intention,
explaining 53.1% of the variance. On the other hand, affordability and consumer innovativeness were not
significant. Finally, the similar and contradict findings to the present study are discussed as well as marketing
strategies for local organic food producers and marketers to ensure consumers’ acceptance and awareness are also
highlighted |
| first_indexed | 2025-11-14T23:02:45Z |
| format | Article |
| id | uitm-35044 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:02:45Z |
| publishDate | 2020 |
| publisher | Universiti Teknologi MARA Cawangan Kelantan |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-350442020-10-12T02:00:38Z https://ir.uitm.edu.my/id/eprint/35044/ Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.] jcssr Luqman, Azyanee Mohd Fazuri, Rosfazira Zulqernain, Nurul Syaqirah Mohamad, Siti Sarah Mohd Fauzi, Mas Ayu Diana Income. Income distribution. National income. Including gross national product, gross domestic product, and gross state product Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Recent report revealed that the demand for organic food in Malaysia was small and most of the organic products in the market were imported. This has made it difficult for the local organic food producers to market their products to the local consumers. Hence, this paper aims to identify the factors influencing intention to purchase organic food among Malaysian consumers which are acceptability, affordability, awareness and consumer innovativeness. Data were collected from 100 respondents from an East Coast state in Malaysia using convenience sampling. Subsequently, the data were analysed using SPSS. The multiple regression analysis result shows that acceptability and awareness were found to be significantly related to organic food purchase intention, explaining 53.1% of the variance. On the other hand, affordability and consumer innovativeness were not significant. Finally, the similar and contradict findings to the present study are discussed as well as marketing strategies for local organic food producers and marketers to ensure consumers’ acceptance and awareness are also highlighted Universiti Teknologi MARA Cawangan Kelantan 2020-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/35044/1/35044.pdf Luqman, Azyanee and Mohd Fazuri, Rosfazira and Zulqernain, Nurul Syaqirah and Mohamad, Siti Sarah and Mohd Fauzi, Mas Ayu Diana (2020) Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.]. (2020) Journal of Contemporary Social Science Research <https://ir.uitm.edu.my/view/publication/Journal_of_Contemporary_Social_Science_Research.html>, 4 (1). pp. 22-28. ISSN 0128-2697 http://jcssr.com.my/ |
| spellingShingle | Income. Income distribution. National income. Including gross national product, gross domestic product, and gross state product Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Luqman, Azyanee Mohd Fazuri, Rosfazira Zulqernain, Nurul Syaqirah Mohamad, Siti Sarah Mohd Fauzi, Mas Ayu Diana Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.] |
| title | Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.] |
| title_full | Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.] |
| title_fullStr | Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.] |
| title_full_unstemmed | Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.] |
| title_short | Determinants of organic food purchase intention among Malaysian consumers / Azyanee Luqman...[et al.] |
| title_sort | determinants of organic food purchase intention among malaysian consumers / azyanee luqman...[et al.] |
| topic | Income. Income distribution. National income. Including gross national product, gross domestic product, and gross state product Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/35044/ https://ir.uitm.edu.my/id/eprint/35044/ |