Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman

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Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman

This study is carried out to measure how far product promotion by advertising of Small and Medium Industries (SMls) could influence the purchase by user. The study focuses on promotion by using advertising of product Small and Medium Industries (SMls). The outcomes of this research are essential...

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Bibliographic Details
Main Authors:	Mohammad, Noorita, Setapa, Mariam, Rahman, Khairunnisa
Format:	Research Reports
Language:	English
Published:	2012
Subjects:	Small business. Medium-sized business Marketing Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/35042/

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