Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman
This study is carried out to measure how far product promotion by advertising of Small and Medium Industries (SMls) could influence the purchase by user. The study focuses on promotion by using advertising of product Small and Medium Industries (SMls). The outcomes of this research are essential...
| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/35042/ |
| _version_ | 1848808691486162944 |
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| author | Mohammad, Noorita Setapa, Mariam Rahman, Khairunnisa |
| author_facet | Mohammad, Noorita Setapa, Mariam Rahman, Khairunnisa |
| author_sort | Mohammad, Noorita |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study is carried out to measure how far product promotion by advertising of Small and
Medium Industries (SMls) could influence the purchase by user. The study focuses on promotion
by using advertising of product Small and Medium Industries (SMls). The outcomes of this
research are essential to readers in order to understand the dimension that influences consumer to
buy product. Furthermore, the research is important to recognize the relationship of the
marketing mix which consists of Product, Price, Promotion and Place towards consumer
satisfaction and this research focus on promotion by advertising. Quantitative method had been
used in this study. The respondent come from 300 of students University Technology MARA,
Johor and people around Segamat. The result shows there are significant relationship between
promotion by advertising and intention to consumer buying product beverage SMls |
| first_indexed | 2025-11-14T23:02:44Z |
| format | Research Reports |
| id | uitm-35042 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:02:44Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-350422021-06-08T13:58:15Z https://ir.uitm.edu.my/id/eprint/35042/ Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman Mohammad, Noorita Setapa, Mariam Rahman, Khairunnisa Small business. Medium-sized business Marketing Advertising This study is carried out to measure how far product promotion by advertising of Small and Medium Industries (SMls) could influence the purchase by user. The study focuses on promotion by using advertising of product Small and Medium Industries (SMls). The outcomes of this research are essential to readers in order to understand the dimension that influences consumer to buy product. Furthermore, the research is important to recognize the relationship of the marketing mix which consists of Product, Price, Promotion and Place towards consumer satisfaction and this research focus on promotion by advertising. Quantitative method had been used in this study. The respondent come from 300 of students University Technology MARA, Johor and people around Segamat. The result shows there are significant relationship between promotion by advertising and intention to consumer buying product beverage SMls 2012-05 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/35042/1/35042.PDF Mohammad, Noorita and Setapa, Mariam and Rahman, Khairunnisa (2012) Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman. (2012) [Research Reports] <http://terminalib.uitm.edu.my/35042.pdf> (Unpublished) |
| spellingShingle | Small business. Medium-sized business Marketing Advertising Mohammad, Noorita Setapa, Mariam Rahman, Khairunnisa Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman |
| title | Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman |
| title_full | Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman |
| title_fullStr | Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman |
| title_full_unstemmed | Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman |
| title_short | Factors affecting the purchase of local beverage product / Noorita Mohammad, Mariam Setapa and Khairunnisa Rahman |
| title_sort | factors affecting the purchase of local beverage product / noorita mohammad, mariam setapa and khairunnisa rahman |
| topic | Small business. Medium-sized business Marketing Advertising |
| url | https://ir.uitm.edu.my/id/eprint/35042/ |