The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar

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The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar

Generation-Y (GenY) makes up the largest population of Malaysia. This generation is different as compared to generations before them as they are born with innovated technology, grow up with the internet and active on social media; either for networking purpose or to facilitate them in purchasing. G...

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Bibliographic Details
Main Author:	Bahtar, Azlin Zanariah
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Telemarketing. Internet marketing Management Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/35016/

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