Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi
There are nine components existed in the business model canvas (BMC) and the first one is customer segment. Customer Segments defines the groups of people or organization you aim to reach or serve. Every company needs profitable customers in order to survive. The information you may want to predict...
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/34955/ |
| _version_ | 1848808671351406592 |
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| author | Che Apandi, Nur Ain Mardiah |
| author_facet | Che Apandi, Nur Ain Mardiah |
| author_sort | Che Apandi, Nur Ain Mardiah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | There are nine components existed in the business model canvas (BMC) and the first one is customer segment. Customer Segments defines the groups of people or organization you aim to reach or serve. Every company needs profitable customers in order to survive. The information you may want to predict and test for this section could include age, gender, time spent working, etc. Next step in BMC is value propositions, The Value Proposition is an innovation, service, or feature intended to make a company or product attractive to customers. It is based on a review and analysis of the benefits, costs, and value that an organization can deliver to its customer. It is the reason why customers turn to one company over another. Something to keep in mind is your value propositions can change, as you gather more data from customer interviews |
| first_indexed | 2025-11-14T23:02:25Z |
| format | Entrepreneurship Project |
| id | uitm-34955 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:02:25Z |
| publishDate | 2020 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-349552020-10-13T04:05:37Z https://ir.uitm.edu.my/id/eprint/34955/ Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi Che Apandi, Nur Ain Mardiah Planning. Business planning. Strategic planning Organization Intellectual capital. Creative ability in business There are nine components existed in the business model canvas (BMC) and the first one is customer segment. Customer Segments defines the groups of people or organization you aim to reach or serve. Every company needs profitable customers in order to survive. The information you may want to predict and test for this section could include age, gender, time spent working, etc. Next step in BMC is value propositions, The Value Proposition is an innovation, service, or feature intended to make a company or product attractive to customers. It is based on a review and analysis of the benefits, costs, and value that an organization can deliver to its customer. It is the reason why customers turn to one company over another. Something to keep in mind is your value propositions can change, as you gather more data from customer interviews 2020-06-17 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/34955/1/34955.pdf Che Apandi, Nur Ain Mardiah (2020) Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi. (2020) [Entrepreneurship Project] (Unpublished) |
| spellingShingle | Planning. Business planning. Strategic planning Organization Intellectual capital. Creative ability in business Che Apandi, Nur Ain Mardiah Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi |
| title | Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi |
| title_full | Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi |
| title_fullStr | Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi |
| title_full_unstemmed | Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi |
| title_short | Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi |
| title_sort | business model canvas: value proposition / nur ain mardiah che apandi |
| topic | Planning. Business planning. Strategic planning Organization Intellectual capital. Creative ability in business |
| url | https://ir.uitm.edu.my/id/eprint/34955/ |