Factors of food dimension affecting customer satisfation in family restaurants / Norshahniza Sahari, Nora Mohd Basir and Rohani Jangga

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Factors of food dimension affecting customer satisfation in family restaurants / Norshahniza Sahari, Nora Mohd Basir and Rohani Jangga

This study aims to determine the principal drivers of customer satisfaction in the aspect of meal or food dimension (i.e. food quality, food pricing, food portioning, and food presentation) in family restaurants in Malaysia. Moreover, the study investigates the relationship between factors of food d...

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Bibliographic Details
Main Authors:	Sahari, Norshahniza, Moho Basir, Nora, Jangga, Rohani
Format:	Research Reports
Language:	English
Published:	2012
Subjects:	Consumer satisfaction Malaysia Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/34950/

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