Exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / Mazlina Mahdzar …[et al.]
This study explores the visitors' experience on rural tourism destination in Tadom Hill Resorts, Selangor. The satisfactions were classified into Four Experience Economy which comprises of education experience, entertainment experience, esthetics experience, and escapism experience. The Four Ex...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Shah Alam
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/34892/ |
| _version_ | 1848808657177804800 |
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| author | Mahdzar, Mazlina Saiful Raznan, Ainul Maisarah Ahmad Jasmin, Norhafidzah Abdul Aziz, Nur Afiqah |
| author_facet | Mahdzar, Mazlina Saiful Raznan, Ainul Maisarah Ahmad Jasmin, Norhafidzah Abdul Aziz, Nur Afiqah |
| author_sort | Mahdzar, Mazlina |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study explores the visitors' experience on rural tourism destination in Tadom Hill Resorts, Selangor. The satisfactions were classified into Four Experience Economy which comprises of education experience, entertainment experience, esthetics experience, and escapism experience. The Four Experience Economy has become the foundation to the research frameworks. The study was conducted in Banting, Selangor, a destination that is known for its own charm on rural destinations. A total of 383 questionnaires were collected from the visitors that visits Tadom Hill Resorts and visitors that had experience from Tadom Hill Resorts visits. Correlation analysis are performed to test the relationship between the variables. Based on the results, there is a positive relationship between the four realms of experience economy and visitors' satisfaction. The findings of this study prove that it is crucial to assist the tourism operations of Tadom Hill Resorts to provide the best facilities for visitors' satisfaction from aspects of educational experiences, entertainment experiences, esthetics experience, and escapism experience. |
| first_indexed | 2025-11-14T23:02:12Z |
| format | Article |
| id | uitm-34892 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:02:12Z |
| publishDate | 2020 |
| publisher | Universiti Teknologi MARA Shah Alam |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-348922020-10-05T05:24:04Z https://ir.uitm.edu.my/id/eprint/34892/ Exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / Mazlina Mahdzar …[et al.] jibe Mahdzar, Mazlina Saiful Raznan, Ainul Maisarah Ahmad Jasmin, Norhafidzah Abdul Aziz, Nur Afiqah Travel and the state. Tourism Recreational areas and facilities. Recreation centers This study explores the visitors' experience on rural tourism destination in Tadom Hill Resorts, Selangor. The satisfactions were classified into Four Experience Economy which comprises of education experience, entertainment experience, esthetics experience, and escapism experience. The Four Experience Economy has become the foundation to the research frameworks. The study was conducted in Banting, Selangor, a destination that is known for its own charm on rural destinations. A total of 383 questionnaires were collected from the visitors that visits Tadom Hill Resorts and visitors that had experience from Tadom Hill Resorts visits. Correlation analysis are performed to test the relationship between the variables. Based on the results, there is a positive relationship between the four realms of experience economy and visitors' satisfaction. The findings of this study prove that it is crucial to assist the tourism operations of Tadom Hill Resorts to provide the best facilities for visitors' satisfaction from aspects of educational experiences, entertainment experiences, esthetics experience, and escapism experience. Universiti Teknologi MARA Shah Alam 2020-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/34892/1/34892.pdf Mahdzar, Mazlina and Saiful Raznan, Ainul Maisarah and Ahmad Jasmin, Norhafidzah and Abdul Aziz, Nur Afiqah (2020) Exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / Mazlina Mahdzar …[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE) <https://ir.uitm.edu.my/view/publication/Journal_of_International_Business,_Economics_and_Entrepreneurship_=28JIBE=29.html>, 5 (1). pp. 69-75. ISSN 2550-1429 https://jibe.uitm.edu.my/index.php/en/june-2020 |
| spellingShingle | Travel and the state. Tourism Recreational areas and facilities. Recreation centers Mahdzar, Mazlina Saiful Raznan, Ainul Maisarah Ahmad Jasmin, Norhafidzah Abdul Aziz, Nur Afiqah Exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / Mazlina Mahdzar …[et al.] |
| title | Exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / Mazlina Mahdzar …[et al.] |
| title_full | Exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / Mazlina Mahdzar …[et al.] |
| title_fullStr | Exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / Mazlina Mahdzar …[et al.] |
| title_full_unstemmed | Exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / Mazlina Mahdzar …[et al.] |
| title_short | Exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / Mazlina Mahdzar …[et al.] |
| title_sort | exploring relationships between experience economy and satisfaction of visitors in rural tourism destination / mazlina mahdzar …[et al.] |
| topic | Travel and the state. Tourism Recreational areas and facilities. Recreation centers |
| url | https://ir.uitm.edu.my/id/eprint/34892/ https://ir.uitm.edu.my/id/eprint/34892/ |