Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.]
Recently, batik has transformed into a new modern style that brings new attraction and fabulous design to people in Malaysia as well as at international level. This kind of transformation has changed the traditional methods of producing batik into new and modern ways that bear the current lifestyle....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Shah Alam
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/34888/ |
| _version_ | 1848808656155443200 |
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| author | Ramlee, Nur Atiqah Zakiyyah Wan Omar, Wan Marhaini Ramli, Nur Haslina Mohammad, Siti Nur Farzana |
| author_facet | Ramlee, Nur Atiqah Zakiyyah Wan Omar, Wan Marhaini Ramli, Nur Haslina Mohammad, Siti Nur Farzana |
| author_sort | Ramlee, Nur Atiqah Zakiyyah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Recently, batik has transformed into a new modern style that brings new attraction and fabulous design to people in Malaysia as well as at international level. This kind of transformation has changed the traditional methods of producing batik into new and modern ways that bear the current lifestyle. The emergence of digital printed imitate batik in the batik industry has provided an alternative selection over original batik to customers. This digital printed imitate batik has allowed counterfeiting activities in batik industry specifically for Kelantan batik product. For that reason, this study aims to identify the factors that influence customer preferences in purchasing Kelantan Batik. A questionnaire based survey was used as data collection method and a total of 151 usable questionnaires were collected to confirm the underlying constructs empirically. Data were analyzed to obtain descriptive statistics, to compare mean analysis and to conduct regression analysis for test of relationship. The results suggested that quality becomes a prominent variable when it comes to customers purchasing Kelantan Batik, followed by brand image. The findings of this study may assist Kelantan batik entrepreneurs to identify areas for improvement especially in formulating the future marketing strategies. |
| first_indexed | 2025-11-14T23:02:11Z |
| format | Article |
| id | uitm-34888 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:02:11Z |
| publishDate | 2020 |
| publisher | Universiti Teknologi MARA Shah Alam |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-348882020-10-05T05:49:26Z https://ir.uitm.edu.my/id/eprint/34888/ Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.] jibe Ramlee, Nur Atiqah Zakiyyah Wan Omar, Wan Marhaini Ramli, Nur Haslina Mohammad, Siti Nur Farzana Small business. Medium-sized business Branding (Marketing) Recently, batik has transformed into a new modern style that brings new attraction and fabulous design to people in Malaysia as well as at international level. This kind of transformation has changed the traditional methods of producing batik into new and modern ways that bear the current lifestyle. The emergence of digital printed imitate batik in the batik industry has provided an alternative selection over original batik to customers. This digital printed imitate batik has allowed counterfeiting activities in batik industry specifically for Kelantan batik product. For that reason, this study aims to identify the factors that influence customer preferences in purchasing Kelantan Batik. A questionnaire based survey was used as data collection method and a total of 151 usable questionnaires were collected to confirm the underlying constructs empirically. Data were analyzed to obtain descriptive statistics, to compare mean analysis and to conduct regression analysis for test of relationship. The results suggested that quality becomes a prominent variable when it comes to customers purchasing Kelantan Batik, followed by brand image. The findings of this study may assist Kelantan batik entrepreneurs to identify areas for improvement especially in formulating the future marketing strategies. Universiti Teknologi MARA Shah Alam 2020-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/34888/1/34888.pdf Ramlee, Nur Atiqah Zakiyyah and Wan Omar, Wan Marhaini and Ramli, Nur Haslina and Mohammad, Siti Nur Farzana (2020) Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE) <https://ir.uitm.edu.my/view/publication/Journal_of_International_Business,_Economics_and_Entrepreneurship_=28JIBE=29.html>, 5 (1). pp. 35-42. ISSN 550-1429 https://jibe.uitm.edu.my/index.php/en/june-2020 |
| spellingShingle | Small business. Medium-sized business Branding (Marketing) Ramlee, Nur Atiqah Zakiyyah Wan Omar, Wan Marhaini Ramli, Nur Haslina Mohammad, Siti Nur Farzana Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.] |
| title | Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.] |
| title_full | Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.] |
| title_fullStr | Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.] |
| title_full_unstemmed | Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.] |
| title_short | Kelantan batik: what makes it a preferred product? / Nur Atiqah Zakiyyah Ramlee ...[et al.] |
| title_sort | kelantan batik: what makes it a preferred product? / nur atiqah zakiyyah ramlee ...[et al.] |
| topic | Small business. Medium-sized business Branding (Marketing) |
| url | https://ir.uitm.edu.my/id/eprint/34888/ https://ir.uitm.edu.my/id/eprint/34888/ |