Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki

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Factors that influencing spending behavior among Sultan Zainal Abidin University students / Iffah Bazilah Zaki

The purpose of this paper is to first provide an overview of the students’s spending behavior through three factors which are financial literacy, socialization agents and the brand image. Based on the survey administerd to 100 students in Sultan Zainal Abidin University, a factor analysis is to meas...

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Bibliographic Details
Main Author:	Zaki, Iffah Bazilah
Format:	Monograph
Language:	English
Published:	Bachelor of Business Administration (Hons) Marketing 2015
Subjects:	Consumers. Consumer demand. Consumption Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Personal finance. Financial literacy Income and expenditure. Budget
Online Access:	https://ir.uitm.edu.my/id/eprint/34844/

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