The analysis of e-commerce website features on customer’s purchase intention using fuzzy expert system / Ibrahim Roslan

The analysis of e-commerce website features on customer’s purchase intention using fuzzy expert system / Ibrahim Roslan

The rapid growth in internet users over the past few decades indicate a changing in the business model, in which previously the business only focuses on brick and mortar store whereas now, there exists a need to add another store namely the e-commerce store. Business-to-Consumer (B2C) e-commerce is...

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Bibliographic Details
Main Author: Roslan, Ibrahim
Format: Thesis
Language:English
Published: 2020
Subjects:
Electronic commerce
Expert systems (Computer science). Fuzzy expert systems
Fuzzy logic
Online Access:https://ir.uitm.edu.my/id/eprint/34730/

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