Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail
It is a common fact to every marketer that social, political, regulatory, ethical and economic factors can obviously impinge the choice of a marketing strategy in a company. A company's marketing strategy and these factors is a two way street, thus they should focus on how the need for overall...
| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
1991
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/34592/ |
| _version_ | 1848808592183918592 |
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| author | Ismail, Zulita |
| author_facet | Ismail, Zulita |
| author_sort | Ismail, Zulita |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | It is a common fact to every marketer that social, political, regulatory, ethical and economic factors can obviously impinge the choice of a marketing strategy in a company. A company's marketing strategy and these factors is a two way street, thus they should focus on how the need for overall societal approval of a firm's behaviour, together with a firm's perceived social and ethical obligations constrain strategy formation. That consumerism truth in packaging, equal concern for environmental protection, nutritional issues, beliefs about ethics and moral, and other similar socital based factors have an impact on organisation's strategies require no discussion. Thus adapting strategy to accomodate these factors is common place. Managerial alertness to the implications of societal forces and political economic concerns is now an essential part of the marketing formulation process. |
| first_indexed | 2025-11-14T23:01:10Z |
| format | Student Project |
| id | uitm-34592 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:01:10Z |
| publishDate | 1991 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-345922024-05-27T03:18:55Z https://ir.uitm.edu.my/id/eprint/34592/ Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail Ismail, Zulita Marketing It is a common fact to every marketer that social, political, regulatory, ethical and economic factors can obviously impinge the choice of a marketing strategy in a company. A company's marketing strategy and these factors is a two way street, thus they should focus on how the need for overall societal approval of a firm's behaviour, together with a firm's perceived social and ethical obligations constrain strategy formation. That consumerism truth in packaging, equal concern for environmental protection, nutritional issues, beliefs about ethics and moral, and other similar socital based factors have an impact on organisation's strategies require no discussion. Thus adapting strategy to accomodate these factors is common place. Managerial alertness to the implications of societal forces and political economic concerns is now an essential part of the marketing formulation process. 1991 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/34592/1/34592.pdf Ismail, Zulita (1991) Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail. (1991) [Student Project] (Unpublished) |
| spellingShingle | Marketing Ismail, Zulita Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail |
| title | Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail |
| title_full | Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail |
| title_fullStr | Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail |
| title_full_unstemmed | Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail |
| title_short | Singer (Malaysia) Sdn. Bhd.: easy payment scheme - Singer's road to success / Zulita Ismail |
| title_sort | singer (malaysia) sdn. bhd.: easy payment scheme - singer's road to success / zulita ismail |
| topic | Marketing |
| url | https://ir.uitm.edu.my/id/eprint/34592/ |