Strategies for international market expansion: Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece

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Strategies for international market expansion: Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece

The competitive and saturated construction industry has led many domestic firms to expand internationally. Therefore, in today’s global industry, the construction firms must adopt a superior and an effective strategy to endure the increasing dynamics and uncertainties in the foreign markets. In the...

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Bibliographic Details
Main Authors:	Mat Isa, Che Maznah, Mohd Saman, Hamidah, Preece, Christopher Nigel
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Perlis 2014
Subjects:	Business analysts Construction industry
Online Access:	https://ir.uitm.edu.my/id/eprint/34559/

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