A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi

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A study of determinations of social media marketing towards acceptance of Takaful products / Nurul Safinah Mat Nawi

Nowadays, Takaful products has growth rapidly and it has been widely spread in both Muslim and non-Muslim countries. In order to encourage more acceptance by people, Takaful industry need to use social media as a medium to build awareness about Takaful product. Social media gained precedence in toda...

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Bibliographic Details
Main Author:	Mat Nawi, Nurul Safinah
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Social aspects. Social marketing Marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/34484/

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