Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad

Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad

This pilot study aimed to assess factors such as consumer’s lifestyle, consumer perception of product quality and past purchase experiences that can influence non-Muslims consumer attitudes toward Halal food products. Using random sampling method, a total of 134 respondents consisted non-Muslim cons...

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Bibliographic Details
Main Authors: Ag. Damit, Dayang Haryani Diana, Harun, Amran, Ahmad, Halim
Format: Article
Language:English
Published: Universiti Teknologi MARA, Sabah 2017
Subjects:
Food industry and trade. Halal food industry. Certification
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/34427/

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