Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad
This pilot study aimed to assess factors such as consumer’s lifestyle, consumer perception of product quality and past purchase experiences that can influence non-Muslims consumer attitudes toward Halal food products. Using random sampling method, a total of 134 respondents consisted non-Muslim cons...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Sabah
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/34427/ |
| _version_ | 1848808548048306176 |
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| author | Ag. Damit, Dayang Haryani Diana Harun, Amran Ahmad, Halim |
| author_facet | Ag. Damit, Dayang Haryani Diana Harun, Amran Ahmad, Halim |
| author_sort | Ag. Damit, Dayang Haryani Diana |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This pilot study aimed to assess factors such as consumer’s lifestyle, consumer perception of product quality and past purchase experiences that can influence non-Muslims consumer attitudes toward Halal food products. Using random sampling method, a total of 134 respondents consisted non-Muslim consumers from around Kota Kinabalu were selected for this study. The survey questionnaire include 17 items and distributed to the respondents. Statistical Package for Social Science (SPSS) version 20.0 was used to analyze the data. Additionaly, SmartPLS 3.0 was also utilized in this pilot study in order to perform construct validity analysis and hypothesis testing. At the end of this article, the researchers suggest several conclusions and recommendation for future research. |
| first_indexed | 2025-11-14T23:00:28Z |
| format | Article |
| id | uitm-34427 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:00:28Z |
| publishDate | 2017 |
| publisher | Universiti Teknologi MARA, Sabah |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-344272020-09-25T09:37:59Z https://ir.uitm.edu.my/id/eprint/34427/ Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad borneoakademika Ag. Damit, Dayang Haryani Diana Harun, Amran Ahmad, Halim Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction This pilot study aimed to assess factors such as consumer’s lifestyle, consumer perception of product quality and past purchase experiences that can influence non-Muslims consumer attitudes toward Halal food products. Using random sampling method, a total of 134 respondents consisted non-Muslim consumers from around Kota Kinabalu were selected for this study. The survey questionnaire include 17 items and distributed to the respondents. Statistical Package for Social Science (SPSS) version 20.0 was used to analyze the data. Additionaly, SmartPLS 3.0 was also utilized in this pilot study in order to perform construct validity analysis and hypothesis testing. At the end of this article, the researchers suggest several conclusions and recommendation for future research. Universiti Teknologi MARA, Sabah 2017-01 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/34427/1/34427.pdf Ag. Damit, Dayang Haryani Diana and Harun, Amran and Ahmad, Halim (2017) Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad. (2017) Borneo Akademika <https://ir.uitm.edu.my/view/publication/Borneo_Akademika.html>, 2 (1). pp. 52-60. ISSN 2462-1641 http://borneoakademika.sabah.uitm.edu.my/ |
| spellingShingle | Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Ag. Damit, Dayang Haryani Diana Harun, Amran Ahmad, Halim Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad |
| title | Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad |
| title_full | Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad |
| title_fullStr | Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad |
| title_full_unstemmed | Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad |
| title_short | Kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / Dayang Haryani Diana Ag. Damit, Amran Harun and Halim Ahmad |
| title_sort | kajian rintis ke atas sikap pengguna bukan islam terhadap produk makanan halal / dayang haryani diana ag. damit, amran harun and halim ahmad |
| topic | Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/34427/ https://ir.uitm.edu.my/id/eprint/34427/ |