The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin

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The factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan / Nur Aisah Samsudin

The aim of this study was to examine the factors that influence customer loyalty towards Telecommunication Company (Telco) in Kota Bharu, Kelantan. There are five (5) independent variable that been studied, which were network coverage, price, promotion, customer service and customer satisfaction. Mo...

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Bibliographic Details
Main Author:	Samsudin, Nur Aisah
Format:	Monograph
Language:	English
Published:	Bachelor of Business Administration (Hons) Marketing 2015
Subjects:	Telecommunication industry. Telegraph Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/34311/

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