QR Code

The impact of brand equity dimension toward customer purchasing intention on proton cars in Shah Alam / Nur Ashyikin Abdul Latif

The study is focused on investigating the impact of brand equity dimensions towards customer purchasing intention on PROTON cars. These brand equity dimensions are divided into four that include brand awareness, brand association, brand loyalty and perceived quality on brand. All of brand equity dim...

Full description

Bibliographic Details
Main Author:	Abdul Latif, Nur Ashyikin
Format:	Monograph
Language:	English
Published:	Bachelor of Science (Hons) Statistics 2015
Subjects:	HE Transportation and Communications Automotive transportation General special
Online Access:	https://ir.uitm.edu.my/id/eprint/34271/

Similar Items

Level of customer satisfaction toward PROTON cars/ Nur Syazana Mohd Nizar
by: Mohd Nizar, Nur Syazana
Published: (2010)

A study on compliance of seat belt usage among car users in district of Shah Alam, Selangor / Izah Othaman
by: Othaman, Izah
Published: (2015)

Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia
by: Boroujeni, Sina Borjian
Published: (2011)

Assessment of vertical transportation system in oldest shopping mall / Muhammad Rasul Ahmad Nasir
by: Ahmad Nasir, Muhammad Rasul
Published: (2015)

The influence of liberalization in container haulage industry towards its safety performance / Nadia Othman
by: Othman, Nadia
Published: (2015)

Determinants of service quality and perceived value and its impact on customer satisfaction and customer loyalty: an empirical perspective on public transportation sector / Che Anizaliana Che Pei
by: Che Pei, Che Anizaliana
Published: (2011)

Case Study Of Damansara Uptown Car Parks Sdn. Bhd.
by: K. Pichai, Sivakumar
Published: (2008)

Information architecture & mathematical modelling to optimally 'fit' human operator on motorcycle / Muhammad Izzat Nor Ma'arof
by: Nor Ma'arof, Muhammad Izzat
Published: (2015)

After sales service: the satisfaction of Proton Saga owners / Rosmahadi Mamat @ Mohamed
by: Mamat @ Mohamed, Rosmahadi
Published: (1988)

The Brand Strategies Of Airlines : A Study Of Malaysia Airlines
by: Kwong, Lawrence Ang Kian
Published: (2009)

An evaluation of safe transportation of dangerous goods by road in Malaysia / Zuraidah Mohd Rais
by: Mohd Rais, Zuraidah
Published: (2016)

Ekspres Nasional Berhad then, now and future / Nurhayati Othman
by: Othman, Nurhayati
Published: (1994)

Korean wave in Malaysia: A study on purchasing behaviour of Malaysian youth
by: Tan, Xuan Ni
Published: (2023)

Safety distance awareness system for Malaysian Driver
by: Pandak Jabo, Nurul Izzati
Published: (2013)

Infuence of speed and flow rate on road accidents: a case study along federal route 50 (FT 050)
by: Hor, Peay San
Published: (2013)

Accident prediction model at un-signalized intersections using multiple regression method
by: Wan Manan, Wan Nadiah
Published: (2011)

Development of accident prediction model by using artificial neural network (ANN)
by: Ramli, Mohd Zakwan
Published: (2011)

The fatality index of public transport (express bus) in Malaysia
by: Ahmad Termida, Nursitihazlin
Published: (2006)

Analysis of fatal-serious accidents and dangerous vehicle movements at access points on Malaysian Rural Roads
by: Mustakim, Fajaruddin
Published: (2014)

Determining the effects of different posted speed limits on highway
by: Ambak, Kamarudin
Published: (2004)

What affects Malaysian consumers’ intention to purchase hybrid car?
by: Teoh, Chai Wen, et al.
Published: (2015)

Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran
by: Nikhashemi, Seyed Rajab, et al.
Published: (2012)

Problem face by bus company merger at Intrakota Consolidated Berhad / Ariff Jamili Miskon
by: Haji Miskon, Ariff Jamili
Published: (1995)

Hope Mahathir Can Save Proton
by: Oriental Daily, News
Published: (2014)

The operating characteristic of free public 'Bas Selangorku' in Shah Alam
by: Muhammad Amirul Hadi, Zainal Abidin
Published: (2016)

Car crashed to signboard, 5 killed & 1 injured
by: China, Press
Published: (2013)

Bus management system
by: Hasdilazira, Abd Latif
Published: (2005)

Proposed transportation rates for Nutritional Products Sdn Bhd (The Logistics Department) / Nor Izlida Idris
by: Idris, Nor Izlida
Published: (1991)

The influencing factors of the grab car users' satisfaction: a study in Kedah
by: Ahmad, Nur Azimah
Published: (2021)

UUM student dies when hundreds of planks fall on his car
by: Borneo Post, (KK)
Published: (2012)

Lorry collided to boundaries embankment cause stone crush on car and 1 of UUM
by: Kwong Wah, Yit Poh
Published: (2012)

The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry
by: Adnan, Noor Liza, et al.
Published: (2012)

Enhancing passenger statisfaction in Kedah Public Bus Services : A comprehensive analysis of sevices quality dimensions and accessibility
by: Nur Amirah, Muhayadin
Published: (2024)

Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia
by: Drebee, Hyder Abbas
Published: (2012)

Exploring customer intention to purchase run-flat tyres in Klang Valley, Malaysia: mediating role of perceived quality
by: Gopidevanath, Devarajan
Published: (2024)

Identifying factors that affecting the status of road accident in Malaysia: multinomial logistic regression approach / Ainul Hasanah Na’imuddin
by: Na’imuddin, Ainul Hasanah
Published: (2015)

A study on the provision of new static information signage in International Islamic University Malaysia, Gombak campus
by: Sahrir, Syazwani, et al.
Published: (2015)

Public bus level of service performance in Peninsular Malaysia: Correlation analyses on level of service (LOS) and passengers' satisfaction level
by: Ponrahono, Zakiah, et al.
Published: (2017)

Profiling intercity bus drivers of Malaysia
by: Bachok, Syahriah, et al.
Published: (2018)

A cloud-based bus tracking system based on internet-of-things technology
by: Akter, Sharmin, et al.
Published: (2019)