Observation on advertising cosmetic and supplementary products : from perspective of Qawaid Fiqhiyah / Nur Athirah Azmi

Advertising is an essential element of promoting a product within a business. This is because the advertisers may introduce brand products provided by them to the public. In that way they can also influence a person's thinking and indirectly attract more people to get and consume their product....

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Main Author: Azmi, Nur Athirah
Format: Student Project
Language:English
Published: 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/34230/
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author Azmi, Nur Athirah
author_facet Azmi, Nur Athirah
author_sort Azmi, Nur Athirah
building UiTM Institutional Repository
collection Online Access
description Advertising is an essential element of promoting a product within a business. This is because the advertisers may introduce brand products provided by them to the public. In that way they can also influence a person's thinking and indirectly attract more people to get and consume their product. However, there have been many issues in advertising where advertisers do not adhere to established guidelines especially advertising of cosmetic and supplement products. The method used was based on the qualitative methods that consist of library research, observation, and data analysis. Therefore, this study will focus more on advertising itself and provide guidelines for Islamic advertising as additional information. Then take the existence cases of advertising cosmetic and supplement products in Malaysia to study from the perspective of Qawaid Fiqhiyah as a result of this research.
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spelling uitm-342302020-09-24T07:00:49Z https://ir.uitm.edu.my/id/eprint/34230/ Observation on advertising cosmetic and supplementary products : from perspective of Qawaid Fiqhiyah / Nur Athirah Azmi Azmi, Nur Athirah Business societies Advertising By product, profession, service, or industry, Cosmetics Advertising is an essential element of promoting a product within a business. This is because the advertisers may introduce brand products provided by them to the public. In that way they can also influence a person's thinking and indirectly attract more people to get and consume their product. However, there have been many issues in advertising where advertisers do not adhere to established guidelines especially advertising of cosmetic and supplement products. The method used was based on the qualitative methods that consist of library research, observation, and data analysis. Therefore, this study will focus more on advertising itself and provide guidelines for Islamic advertising as additional information. Then take the existence cases of advertising cosmetic and supplement products in Malaysia to study from the perspective of Qawaid Fiqhiyah as a result of this research. 2019-12 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/34230/1/34230_5.pdf Azmi, Nur Athirah (2019) Observation on advertising cosmetic and supplementary products : from perspective of Qawaid Fiqhiyah / Nur Athirah Azmi. (2019) [Student Project] (Unpublished)
spellingShingle Business societies
Advertising
By product, profession, service, or industry,
Cosmetics
Azmi, Nur Athirah
Observation on advertising cosmetic and supplementary products : from perspective of Qawaid Fiqhiyah / Nur Athirah Azmi
title Observation on advertising cosmetic and supplementary products : from perspective of Qawaid Fiqhiyah / Nur Athirah Azmi
title_full Observation on advertising cosmetic and supplementary products : from perspective of Qawaid Fiqhiyah / Nur Athirah Azmi
title_fullStr Observation on advertising cosmetic and supplementary products : from perspective of Qawaid Fiqhiyah / Nur Athirah Azmi
title_full_unstemmed Observation on advertising cosmetic and supplementary products : from perspective of Qawaid Fiqhiyah / Nur Athirah Azmi
title_short Observation on advertising cosmetic and supplementary products : from perspective of Qawaid Fiqhiyah / Nur Athirah Azmi
title_sort observation on advertising cosmetic and supplementary products : from perspective of qawaid fiqhiyah / nur athirah azmi
topic Business societies
Advertising
By product, profession, service, or industry,
Cosmetics
url https://ir.uitm.edu.my/id/eprint/34230/