A study on key success factors and variables among cottage and village industries contributing towards consumers satisfaction and loyalty in Northern Kedah / Mohammad Zaki Ayob and Fatimah Mohd Saman

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A study on key success factors and variables among cottage and village industries contributing towards consumers satisfaction and loyalty in Northern Kedah / Mohammad Zaki Ayob and Fatimah Mohd Saman

Numerous efforts had been undertaken by government agencies to improve rural poverty . One initiative is establishing cottage-based enterprises that are intended to function as all-year revenue generato rs for farm families. The issues related to this initiative are market acceptance, competitive ad...

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Bibliographic Details
Main Authors:	Ayob, Mohammad Zaki, Saman, Fatimah Mohd
Format:	Research Reports
Language:	English
Published:	2018
Subjects:	Planning. Business planning. Strategic planning Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/34208/

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