Marketing strategy of Al-Awfar product : case study of Bank Islam UiTM branch / Nur Faizliyana Ebbie Izman

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Marketing strategy of Al-Awfar product : case study of Bank Islam UiTM branch / Nur Faizliyana Ebbie Izman

The Islamic financial industry experienced massive growth over the last few years. Malaysia is one of the countries that show amazing progress in this field. Thus, with the increasing trends of Islamic finance products, a big step has been taken by introducing and developing new products to meet the...

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Bibliographic Details
Main Author:	Ebbie Izman, Nur Faizliyana
Format:	Student Project
Language:	English
Published:	2019
Subjects:	HJ Public Finance Finance, Islamic
Online Access:	https://ir.uitm.edu.my/id/eprint/34181/

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