Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera ... [et al.]

Advertising literacy among low-income community in the context of fly postings in Malaysia’s reality digital environment / Neesa Ameera ... [et al.]

Digital inclusion is the ability of an individual or a group to access and acquire information in the context of communication technologies. The digital age today permeates the society through vehicles of information including advertising. The society are able to access any sorts of advertising mess...

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Bibliographic Details
Main Authors: Ameera, Neesa, Shahizan Ali, Mohd Nor, Shawalludin, Syahrini, Mohd Khalis, Faryna
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
Marketing
Telemarketing. Internet marketing
Advertising
Online Access:https://ir.uitm.edu.my/id/eprint/34146/

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