Printed materials design to promote tourism for the modern Chinatown / Khwanchai Sukkon and Wiroj Klaeoklahan
This research "Printed materials design to promote tourism for the modern Chinatown" aims to find the identity of Chinatown use to design guidelines to present the information and to publicize the Yaowarat community. Yoawarat or Chinatown is the area in Bangkok that has Chinese residents s...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/34142/ |
| _version_ | 1848808469755330560 |
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| author | Sukkon, Khwanchai Klaeoklahan, Wiroj |
| author_facet | Sukkon, Khwanchai Klaeoklahan, Wiroj |
| author_sort | Sukkon, Khwanchai |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research "Printed materials design to promote tourism for the modern Chinatown" aims to find the identity of Chinatown use to design guidelines to present the information and to publicize the Yaowarat community. Yoawarat or Chinatown is the area in Bangkok that has Chinese residents settled when Bangkok was established, and it is considered as the largest Chinese-Thai population in Thailand. As a result, Yaowarat is a tourist attraction that is known to both Thais and foreigners. This research is conducted by collecting data with questionnaires from the tourists who are the new generation, 100 people aged between 21-35 years old and interview five graphic designers. The research results from data collection of tourists' opinions showed that: 1) Street Food is the highlight of the Chinatown area. 2) Red is the color that tourists think about Yaowarat. 3) Painting and drawing type of illustration attract tourists most. Research design results: 1) The Color: Warm tone colors and mostly red color. 2) Manuscript Grid is the most appropriate for the design 3.) San-serif Font is the most suitable for the headline 4) Serif Font is the most ideal for the text. |
| first_indexed | 2025-11-14T22:59:13Z |
| format | Conference or Workshop Item |
| id | uitm-34142 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:59:13Z |
| publishDate | 2019 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-341422020-11-28T12:42:24Z https://ir.uitm.edu.my/id/eprint/34142/ Printed materials design to promote tourism for the modern Chinatown / Khwanchai Sukkon and Wiroj Klaeoklahan Sukkon, Khwanchai Klaeoklahan, Wiroj NC Drawing. Design. IIlustration Commercial art. Advertising art This research "Printed materials design to promote tourism for the modern Chinatown" aims to find the identity of Chinatown use to design guidelines to present the information and to publicize the Yaowarat community. Yoawarat or Chinatown is the area in Bangkok that has Chinese residents settled when Bangkok was established, and it is considered as the largest Chinese-Thai population in Thailand. As a result, Yaowarat is a tourist attraction that is known to both Thais and foreigners. This research is conducted by collecting data with questionnaires from the tourists who are the new generation, 100 people aged between 21-35 years old and interview five graphic designers. The research results from data collection of tourists' opinions showed that: 1) Street Food is the highlight of the Chinatown area. 2) Red is the color that tourists think about Yaowarat. 3) Painting and drawing type of illustration attract tourists most. Research design results: 1) The Color: Warm tone colors and mostly red color. 2) Manuscript Grid is the most appropriate for the design 3.) San-serif Font is the most suitable for the headline 4) Serif Font is the most ideal for the text. 2019 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/34142/1/34142.pdf Sukkon, Khwanchai and Klaeoklahan, Wiroj (2019) Printed materials design to promote tourism for the modern Chinatown / Khwanchai Sukkon and Wiroj Klaeoklahan. (2019) In: e-proceedings Design Decoded 2019, 19 - 20 June 2019, Mangrove Tourism Complex, Sungai Merbok 08000 Sungai Petani, Kedah. |
| spellingShingle | NC Drawing. Design. IIlustration Commercial art. Advertising art Sukkon, Khwanchai Klaeoklahan, Wiroj Printed materials design to promote tourism for the modern Chinatown / Khwanchai Sukkon and Wiroj Klaeoklahan |
| title | Printed materials design to promote tourism for the modern Chinatown / Khwanchai Sukkon and Wiroj Klaeoklahan |
| title_full | Printed materials design to promote tourism for the modern Chinatown / Khwanchai Sukkon and Wiroj Klaeoklahan |
| title_fullStr | Printed materials design to promote tourism for the modern Chinatown / Khwanchai Sukkon and Wiroj Klaeoklahan |
| title_full_unstemmed | Printed materials design to promote tourism for the modern Chinatown / Khwanchai Sukkon and Wiroj Klaeoklahan |
| title_short | Printed materials design to promote tourism for the modern Chinatown / Khwanchai Sukkon and Wiroj Klaeoklahan |
| title_sort | printed materials design to promote tourism for the modern chinatown / khwanchai sukkon and wiroj klaeoklahan |
| topic | NC Drawing. Design. IIlustration Commercial art. Advertising art |
| url | https://ir.uitm.edu.my/id/eprint/34142/ |