Future ‘New Old’ perception on colour preference of product design / Nurazlina Jamalludin and Mohamat Najib Mat Noor

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Future ‘New Old’ perception on colour preference of product design / Nurazlina Jamalludin and Mohamat Najib Mat Noor

The growth of the older generation is estimated to be increase from 2010 to 2030 specifically in Malaysia. Particularly with the rise of this generation, consumerism aspect in product designs development will be affected in order to cater this market. Within this challenge, the product appearance...

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Bibliographic Details
Main Authors:	Jamalludin, Nurazlina, Mat Noor, Mohamat Najib
Format:	Conference or Workshop Item
Language:	English
Published:	2019
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/34127/

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