The evaluation of the effectiveness of marketing mix (4 p’s) implementation activities towards performances of Perdana Resort, Pantai Cahaya Bulan, Kota Bharu from the guests’ perspectives / Amira Mohd Azhar

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The evaluation of the effectiveness of marketing mix (4 p’s) implementation activities towards performances of Perdana Resort, Pantai Cahaya Bulan, Kota Bharu from the guests’ perspectives / Amira Mohd Azhar

The researcher studies about the evaluation of the effectiveness of marketing mix (4 P’s) implementation activities towards performances of Perdana Resort, PCB Beach from the guests’ perspectives. There are four (4) factors in the study which are products, price, promotion and place in order to see...

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Bibliographic Details
Main Author:	Mohd Azhar, Amira
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Planning. Business planning. Strategic planning Marketing Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/34065/

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