Exploring the communication gaps factor affecting the service delivery: a case study in Lembaga Hasil Dalam Negeri (LHDN) Sungai Petani Branch / Tengku Hilmi Tengku Abdul Kadir and Muhammad Haniff Muhammad Kamal

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Exploring the communication gaps factor affecting the service delivery: a case study in Lembaga Hasil Dalam Negeri (LHDN) Sungai Petani Branch / Tengku Hilmi Tengku Abdul Kadir and Muhammad Haniff Muhammad Kamal

This study examines the communication gap factors (integrated service marketing communication, managing customer expectations, propensity to overpromising and horizontal communication) effects toward service delivery in the organization of Lembaga Hasil Dalam Negeri (LHDN) Sungai Petani Branch. Othe...

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Bibliographic Details
Main Authors:	Tengku Abdul Kadir, Tengku Hilmi, Muhammad Kamal, Muhammad Haniff
Format:	Conference or Workshop Item
Language:	English
Published:	2010
Subjects:	Consumer satisfaction Customer services. Customer relations Communication
Online Access:	https://ir.uitm.edu.my/id/eprint/34036/

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