A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.]
The study is done by the researchers on A Study on Factors that Affecting the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study of Student Affairs Division Uitm Kedah. Satisfaction is defined as a person’s feeling of pleasure or disappointment resulting from comparing a pr...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/34006/ |
| _version_ | 1848808434795806720 |
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| author | Mahadi, Mohamad Noor Faiez Ibnu, Md Ilyas Syahmi Abdul Rahim, Nazihah Rosdi, Rabi’atul ‘Adawiyah Mazlan, Muzdalifah |
| author_facet | Mahadi, Mohamad Noor Faiez Ibnu, Md Ilyas Syahmi Abdul Rahim, Nazihah Rosdi, Rabi’atul ‘Adawiyah Mazlan, Muzdalifah |
| author_sort | Mahadi, Mohamad Noor Faiez |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The study is done by the researchers on A Study on Factors that Affecting the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study of Student Affairs Division Uitm Kedah. Satisfaction is defined as a person’s feeling of pleasure or disappointment resulting from comparing a product perceived performance or outcome in relation to his or her expectations (Kotler, 2000). The researchers state one variable in term of staff behaviour. In this research, the researchers want to know the satisfaction that is shown by the customer with their attitude after the employee serves them. It means that the researchers want to investigate how the staff’s behaviour can influence customer satisfaction. The researchers used UiTM Kedah students as the respondent in order to know the satisfaction by using questionnaire method. |
| first_indexed | 2025-11-14T22:58:40Z |
| format | Conference or Workshop Item |
| id | uitm-34006 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:58:40Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-340062020-09-28T04:46:56Z https://ir.uitm.edu.my/id/eprint/34006/ A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.] Mahadi, Mohamad Noor Faiez Ibnu, Md Ilyas Syahmi Abdul Rahim, Nazihah Rosdi, Rabi’atul ‘Adawiyah Mazlan, Muzdalifah Consumer satisfaction Customer services. Customer relations The study is done by the researchers on A Study on Factors that Affecting the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study of Student Affairs Division Uitm Kedah. Satisfaction is defined as a person’s feeling of pleasure or disappointment resulting from comparing a product perceived performance or outcome in relation to his or her expectations (Kotler, 2000). The researchers state one variable in term of staff behaviour. In this research, the researchers want to know the satisfaction that is shown by the customer with their attitude after the employee serves them. It means that the researchers want to investigate how the staff’s behaviour can influence customer satisfaction. The researchers used UiTM Kedah students as the respondent in order to know the satisfaction by using questionnaire method. 2010 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/34006/1/34006.pdf Mahadi, Mohamad Noor Faiez and Ibnu, Md Ilyas Syahmi and Abdul Rahim, Nazihah and Rosdi, Rabi’atul ‘Adawiyah and Mazlan, Muzdalifah (2010) A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.]. (2010) In: ReCAMSS 2010, UiTM Cawangan Kedah. |
| spellingShingle | Consumer satisfaction Customer services. Customer relations Mahadi, Mohamad Noor Faiez Ibnu, Md Ilyas Syahmi Abdul Rahim, Nazihah Rosdi, Rabi’atul ‘Adawiyah Mazlan, Muzdalifah A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.] |
| title | A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.] |
| title_full | A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.] |
| title_fullStr | A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.] |
| title_full_unstemmed | A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.] |
| title_short | A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.] |
| title_sort | study of the factors that affect the effectiveness of counter service towards customer satisfaction: a case study of student affairs division, uitm kedah / mohamad noor faiez mahadi...[et al.] |
| topic | Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/34006/ |