A study of service recovery of customer complaint at Telekom Malaysia Berhad ™ in Kota Bharu / Fatin Nadhirah Ahmad Shafien

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A study of service recovery of customer complaint at Telekom Malaysia Berhad ™ in Kota Bharu / Fatin Nadhirah Ahmad Shafien

As we know, customers are important for all the business around the world because they are the biggest contributors for the company. Thus, the companies need to provide a good service recovery in order to keep the customer loyalty. The research has been undertaken to determine the factors influencin...

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Bibliographic Details
Main Author:	Ahmad Shafien, Fatin Nadhirah
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Consumer satisfaction Customer services. Customer relations Consumer complaints. Complaint letters
Online Access:	https://ir.uitm.edu.my/id/eprint/33997/

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