The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik

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The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik

The purpose of this study is to identify the the factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu, Kelantan. There are there factors that being studied, which were: price offered, customer services and network quality. For data collection, the res...

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Bibliographic Details
Main Author:	Abdul Malik, Mat Zulazwan
Format:	Monograph
Language:	English
Published:	Universiti Teknologi MARA Cawangan Kelantan 2014
Subjects:	Consumer satisfaction Customer services. Customer relations Mobile commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/33992/

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