The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik
The purpose of this study is to identify the the factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu, Kelantan. There are there factors that being studied, which were: price offered, customer services and network quality. For data collection, the res...
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| Format: | Monograph |
| Language: | English |
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Universiti Teknologi MARA Cawangan Kelantan
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33992/ |
| _version_ | 1848808431129985024 |
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| author | Abdul Malik, Mat Zulazwan |
| author_facet | Abdul Malik, Mat Zulazwan |
| author_sort | Abdul Malik, Mat Zulazwan |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to identify the the factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu, Kelantan. There are there factors that being studied, which were: price offered, customer services and network quality. For data collection, the researcher used both the primary and secondary data. In addition, the questionnaires had been used to get feedback from customers. There were 150 set of questionnaire has been distributed to respondent. When the data was collected and tested on its reliability, then analyzed by using frequency analysis, descriptive mean tests and regression analysis. Lastly, the finding of this research is there are two independent variables which are price offered and network quality for collaration test. For reliability test, all independent variables are very good and dependent variable is very excellent |
| first_indexed | 2025-11-14T22:58:36Z |
| format | Monograph |
| id | uitm-33992 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:58:36Z |
| publishDate | 2014 |
| publisher | Universiti Teknologi MARA Cawangan Kelantan |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-339922025-02-04T06:32:32Z https://ir.uitm.edu.my/id/eprint/33992/ The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik Abdul Malik, Mat Zulazwan Consumer satisfaction Customer services. Customer relations Mobile commerce The purpose of this study is to identify the the factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu, Kelantan. There are there factors that being studied, which were: price offered, customer services and network quality. For data collection, the researcher used both the primary and secondary data. In addition, the questionnaires had been used to get feedback from customers. There were 150 set of questionnaire has been distributed to respondent. When the data was collected and tested on its reliability, then analyzed by using frequency analysis, descriptive mean tests and regression analysis. Lastly, the finding of this research is there are two independent variables which are price offered and network quality for collaration test. For reliability test, all independent variables are very good and dependent variable is very excellent Universiti Teknologi MARA Cawangan Kelantan 2014-06 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/33992/1/33992.pdf Abdul Malik, Mat Zulazwan (2014) The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik. (2014) Industrial Training. Universiti Teknologi MARA Cawangan Kelantan, Kota Bharu. <http://terminalib.uitm.edu.my/33992.pdf> (Unpublished) |
| spellingShingle | Consumer satisfaction Customer services. Customer relations Mobile commerce Abdul Malik, Mat Zulazwan The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik |
| title | The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik |
| title_full | The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik |
| title_fullStr | The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik |
| title_full_unstemmed | The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik |
| title_short | The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik |
| title_sort | factors that influence customer preferences to choose celcom axiata as network provider in kota bharu kelantan / mat zulazwan abdul malik |
| topic | Consumer satisfaction Customer services. Customer relations Mobile commerce |
| url | https://ir.uitm.edu.my/id/eprint/33992/ |