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The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth

The health care service providers such as the hospitals are facing the challenges of gaining customer loyalty. Health care service is a high involvement and high risk service. Therefore, brand trust can play an important role in influencing customer loyalty and word of mouth. This empirical research...

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Bibliographic Details
Main Authors:	Efendi, Efendi, Elizabeth, Maria
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Sarawak 2017
Subjects:	Study and teaching. Research Service industries Social psychology Life saving Human physiology
Online Access:	https://ir.uitm.edu.my/id/eprint/33976/

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