Determinants of customer intention towards personal financing Aslah Tawarruq: A case study at Bank Rakyat in Pasir Mas / Nur Farah Syifaa’ Che Mainudin

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Determinants of customer intention towards personal financing Aslah Tawarruq: A case study at Bank Rakyat in Pasir Mas / Nur Farah Syifaa’ Che Mainudin

The aim of this study is to examine the factors that influence customer intention towards personal financing Aslah Tawarruq at Bank Rakyat Pasir Mas. There are three factors that have been studied. The factors consist of corporate image, pricing, and attitude. In collecting the data, a researcher wa...

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Bibliographic Details
Main Author:	Che Mainudin, Nur Farah Syifaa’
Format:	Student Project
Language:	English
Published:	2014
Subjects:	Bank loans. Bank credit. Commercial loans Personal finance. Financial literacy Finance, Islamic
Online Access:	https://ir.uitm.edu.my/id/eprint/33973/

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