The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin

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The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin

Portrayed as a rural hospitality product with unique Malaysian appeal, consumers’ intention to reserve a homestay could be very different from other lodging options. Unfortunately, empirical studies on homestay are insufficient, particularly in the Malaysian context. This paper aimed to examine how...

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Bibliographic Details
Main Authors:	Ing, Grace Phang, Osman, Zaiton, Stephen Arin, Tania Imboh
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Sarawak 2017
Subjects:	Economics Entrepreneurship. Risk and uncertainty Service industries Online information services industry. Including Internet service providers Industrial research. Research and development Information technology. Information systems
Online Access:	https://ir.uitm.edu.my/id/eprint/33955/

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