The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin
Portrayed as a rural hospitality product with unique Malaysian appeal, consumers’ intention to reserve a homestay could be very different from other lodging options. Unfortunately, empirical studies on homestay are insufficient, particularly in the Malaysian context. This paper aimed to examine how...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Sarawak
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33955/ |
| _version_ | 1848808421189484544 |
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| author | Ing, Grace Phang Osman, Zaiton Stephen Arin, Tania Imboh |
| author_facet | Ing, Grace Phang Osman, Zaiton Stephen Arin, Tania Imboh |
| author_sort | Ing, Grace Phang |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Portrayed as a rural hospitality product with unique Malaysian appeal, consumers’ intention to reserve a homestay could be very different from other lodging options. Unfortunately, empirical studies on homestay are insufficient, particularly in the Malaysian context. This paper aimed to examine how the Malaysian young adult’s intention to make a homestay reservation via social media platform such as Facebook, is influenced by perceived benefits. Utilizing structural equation modelling, the findings supported the influences of perceived functional, hedonic, social and monetary benefits on homestay reservation intention. Interestingly, psychological benefit was found to have a significant but negative relationship with reservation intention. This could be attributed to the unique characteristics of homestay which require active participation from both the customers and the homestay hosts. Compared to similarity, belonging and affiliation, young consumers preferred uniqueness and differences in the hosts’ cultures and lifestyles. The findings suggested the Facebook to be an effective tool for homestay operators. The promotional campaigns stress that the point of differences could be more effective and attractive to the young consumers. |
| first_indexed | 2025-11-14T22:58:27Z |
| format | Article |
| id | uitm-33955 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:58:27Z |
| publishDate | 2017 |
| publisher | Universiti Teknologi MARA Cawangan Sarawak |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-339552020-10-20T09:14:13Z https://ir.uitm.edu.my/id/eprint/33955/ The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin ijsms Ing, Grace Phang Osman, Zaiton Stephen Arin, Tania Imboh Economics Entrepreneurship. Risk and uncertainty Service industries Online information services industry. Including Internet service providers Industrial research. Research and development Information technology. Information systems Portrayed as a rural hospitality product with unique Malaysian appeal, consumers’ intention to reserve a homestay could be very different from other lodging options. Unfortunately, empirical studies on homestay are insufficient, particularly in the Malaysian context. This paper aimed to examine how the Malaysian young adult’s intention to make a homestay reservation via social media platform such as Facebook, is influenced by perceived benefits. Utilizing structural equation modelling, the findings supported the influences of perceived functional, hedonic, social and monetary benefits on homestay reservation intention. Interestingly, psychological benefit was found to have a significant but negative relationship with reservation intention. This could be attributed to the unique characteristics of homestay which require active participation from both the customers and the homestay hosts. Compared to similarity, belonging and affiliation, young consumers preferred uniqueness and differences in the hosts’ cultures and lifestyles. The findings suggested the Facebook to be an effective tool for homestay operators. The promotional campaigns stress that the point of differences could be more effective and attractive to the young consumers. Universiti Teknologi MARA Cawangan Sarawak 2017-04-23 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/33955/1/33955.pdf Ing, Grace Phang and Osman, Zaiton and Stephen Arin, Tania Imboh (2017) The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin. (2017) International Journal of Service Management and Sustainability (IJSMS) <https://ir.uitm.edu.my/view/publication/International_Journal_of_Service_Management_and_Sustainability_=28IJSMS=29.html>, 2 (2). pp. 1-18. ISSN 2550-1569 http://www.ijsmssarawak.com/ |
| spellingShingle | Economics Entrepreneurship. Risk and uncertainty Service industries Online information services industry. Including Internet service providers Industrial research. Research and development Information technology. Information systems Ing, Grace Phang Osman, Zaiton Stephen Arin, Tania Imboh The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin |
| title | The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin |
| title_full | The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin |
| title_fullStr | The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin |
| title_full_unstemmed | The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin |
| title_short | The influence of perceived benefits on young Malaysian Facebook users’ homestay reservation intention / Phang Ing @ Grace, Zaiton Bt. Osman and Tania Imboh Ak Stephen Arin |
| title_sort | influence of perceived benefits on young malaysian facebook users’ homestay reservation intention / phang ing @ grace, zaiton bt. osman and tania imboh ak stephen arin |
| topic | Economics Entrepreneurship. Risk and uncertainty Service industries Online information services industry. Including Internet service providers Industrial research. Research and development Information technology. Information systems |
| url | https://ir.uitm.edu.my/id/eprint/33955/ https://ir.uitm.edu.my/id/eprint/33955/ |