Pemasaran sosial dan peningkatan tahap kesihatan: analisis kualitatif / Mazlan Che Soh

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Pemasaran sosial dan peningkatan tahap kesihatan: analisis kualitatif / Mazlan Che Soh

Kertas ini bertujuan untuk meninjau peranan yang dimainkan oleh program-program pemasaran sosial yang dilaksanakan dalam usaha untuk meningkatkan taraf kesihatan rakyat di Malaysia. Bagi tujuan ini kajian ini akan memberikan fokus terhadap satu kempen sosial secara besar-besaran yang telah dilaksana...

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Bibliographic Details
Main Author:	Che Soh, Mazlan
Format:	Conference or Workshop Item
Language:	Malay
Published:	2010
Subjects:	Marketing Advertising campaigns
Online Access:	https://ir.uitm.edu.my/id/eprint/33922/

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