The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]
Geographical Information Systems is widely used and applied in the real world business operation because of it capabilities to manage customer, by visualizing customers value in the geographical platform. The increase of GIS usage for managing customers are become new approaches to business because...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/33913/ |
| _version_ | 1848808409470599168 |
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| author | Bohari, Abdul Manaf Rainis, Ruslan Marimuthu, Malliga |
| author_facet | Bohari, Abdul Manaf Rainis, Ruslan Marimuthu, Malliga |
| author_sort | Bohari, Abdul Manaf |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Geographical Information Systems is widely used and applied in the real world business operation because of it capabilities to manage customer, by visualizing customers value in the geographical platform. The increase of GIS usage for managing customers are become new approaches to business because this technology can cope with the real environment of marketplace. Because of managing the customer in the marketplace are become more challenge, especially in the economic meltdown situation, Geographical Information Systems are identified as a new resources for helps business to deal with customers challenges. This paper discussed the usage of Geographical Information Systems with specific concentrate on application, tools and benefits. Finally, future prospect of Geographical Information Systems will discussed with priority on the latest application and tools for managing customer in the real marketplace. |
| first_indexed | 2025-11-14T22:58:16Z |
| format | Conference or Workshop Item |
| id | uitm-33913 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:58:16Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-339132020-09-30T01:58:40Z https://ir.uitm.edu.my/id/eprint/33913/ The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.] Bohari, Abdul Manaf Rainis, Ruslan Marimuthu, Malliga Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Geographical Information Systems is widely used and applied in the real world business operation because of it capabilities to manage customer, by visualizing customers value in the geographical platform. The increase of GIS usage for managing customers are become new approaches to business because this technology can cope with the real environment of marketplace. Because of managing the customer in the marketplace are become more challenge, especially in the economic meltdown situation, Geographical Information Systems are identified as a new resources for helps business to deal with customers challenges. This paper discussed the usage of Geographical Information Systems with specific concentrate on application, tools and benefits. Finally, future prospect of Geographical Information Systems will discussed with priority on the latest application and tools for managing customer in the real marketplace. 2010 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/33913/1/33913.pdf Bohari, Abdul Manaf and Rainis, Ruslan and Marimuthu, Malliga (2010) The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]. (2010) In: ICOPS 2010 : International Conference on Public Polices & Social Sciences : E-Proceedings, 26 to 27 May 2010, SP Inn Hotel, Sungai Petani Kedah, Malaysia. |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Bohari, Abdul Manaf Rainis, Ruslan Marimuthu, Malliga The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.] |
| title | The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.] |
| title_full | The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.] |
| title_fullStr | The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.] |
| title_full_unstemmed | The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.] |
| title_short | The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.] |
| title_sort | utilization of georaphical information systems (gis) for managing the customer value in the geographical marketplace / abdul manaf bohari...[et al.] |
| topic | Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/33913/ |