Reaksi remaja terhadap iklan minuman bergas 'Coca-Cola Chup!' satu kajian kes di daerah Kubang Pasu, Kedah / Nor Rasyidi Dahlan

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Reaksi remaja terhadap iklan minuman bergas 'Coca-Cola Chup!' satu kajian kes di daerah Kubang Pasu, Kedah / Nor Rasyidi Dahlan

Daripada kajian yang telah dibuat ini, didapati pelbagai reaksi telah ditonjolkan oleh para remaja. Mengikut pengamatan gerak geri dan tingkah laku mereka daripada soalan-soalan yang diberikan dapat diketahui perasaan mereka terhadap iklan minuman bergas Coca-Cola Chup!. Iklan tersebut dirasakan bol...

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Bibliographic Details
Main Author:	Dahlan, Nor Rasyidi
Format:	Student Project
Language:	English
Published:	1998
Subjects:	Advertising Moral and ethical aspects Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/33857/

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