Understanding level on the concept of islamic multilevel marketing among Malays at Kampung Sungai Chinchin, Gombak / Ayuni Zafirah Amir

Multi-level marketing is one of the business schemes that established in Malaysia. However, there are not much citizen of Malaysia well-known about this business scheme. As the researcher have limited time to ongoing this research, the researcher decide to appoint on the understanding level among...

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Main Author: Amir, Ayuni Zafirah
Format: Student Project
Language:English
Published: 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/33732/
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author Amir, Ayuni Zafirah
author_facet Amir, Ayuni Zafirah
author_sort Amir, Ayuni Zafirah
building UiTM Institutional Repository
collection Online Access
description Multi-level marketing is one of the business schemes that established in Malaysia. However, there are not much citizen of Malaysia well-known about this business scheme. As the researcher have limited time to ongoing this research, the researcher decide to appoint on the understanding level among community at Kg. Sg. Chinchin, Gombak on Islamic Multi-level marketing concept. As MLM known as profitable business, it is important to encourage Malays to be one of MLM members. The encouragement is due to the percentage of poverty among Malays that have been recorded as a higher race that face this problem. As a result, the researcher decided to proceed this research as an alternative to make the percentage among Malays and other races in Malaysia decrease in a time. Hence, this research was using qualitative method by applying internet research and interview session to get as much data. Various authority website were used and selected informants were questioned during the interview in order to have accurate and reliable data. Yet, Islamic Multi-level marketing is still open for further discussion. This is because so far only JAKIM has issued guidelines to notice that the MLM Company run an Islamic Multi-level marketing business, without government enforcement with more realistic and specific laws regarding Islamic Multi-level marketing. Thus, this issue needs to be addressed with more studies to be carried out so that there will be specific laws regarding Islamic MLM someday.
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institution Universiti Teknologi MARA
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publishDate 2019
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spelling uitm-337322020-09-21T04:16:18Z https://ir.uitm.edu.my/id/eprint/33732/ Understanding level on the concept of islamic multilevel marketing among Malays at Kampung Sungai Chinchin, Gombak / Ayuni Zafirah Amir Amir, Ayuni Zafirah HF Commerce Marketing Multi-level marketing is one of the business schemes that established in Malaysia. However, there are not much citizen of Malaysia well-known about this business scheme. As the researcher have limited time to ongoing this research, the researcher decide to appoint on the understanding level among community at Kg. Sg. Chinchin, Gombak on Islamic Multi-level marketing concept. As MLM known as profitable business, it is important to encourage Malays to be one of MLM members. The encouragement is due to the percentage of poverty among Malays that have been recorded as a higher race that face this problem. As a result, the researcher decided to proceed this research as an alternative to make the percentage among Malays and other races in Malaysia decrease in a time. Hence, this research was using qualitative method by applying internet research and interview session to get as much data. Various authority website were used and selected informants were questioned during the interview in order to have accurate and reliable data. Yet, Islamic Multi-level marketing is still open for further discussion. This is because so far only JAKIM has issued guidelines to notice that the MLM Company run an Islamic Multi-level marketing business, without government enforcement with more realistic and specific laws regarding Islamic Multi-level marketing. Thus, this issue needs to be addressed with more studies to be carried out so that there will be specific laws regarding Islamic MLM someday. 2019-12 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/33732/1/33732_5.pdf Amir, Ayuni Zafirah (2019) Understanding level on the concept of islamic multilevel marketing among Malays at Kampung Sungai Chinchin, Gombak / Ayuni Zafirah Amir. (2019) [Student Project] (Unpublished)
spellingShingle HF Commerce
Marketing
Amir, Ayuni Zafirah
Understanding level on the concept of islamic multilevel marketing among Malays at Kampung Sungai Chinchin, Gombak / Ayuni Zafirah Amir
title Understanding level on the concept of islamic multilevel marketing among Malays at Kampung Sungai Chinchin, Gombak / Ayuni Zafirah Amir
title_full Understanding level on the concept of islamic multilevel marketing among Malays at Kampung Sungai Chinchin, Gombak / Ayuni Zafirah Amir
title_fullStr Understanding level on the concept of islamic multilevel marketing among Malays at Kampung Sungai Chinchin, Gombak / Ayuni Zafirah Amir
title_full_unstemmed Understanding level on the concept of islamic multilevel marketing among Malays at Kampung Sungai Chinchin, Gombak / Ayuni Zafirah Amir
title_short Understanding level on the concept of islamic multilevel marketing among Malays at Kampung Sungai Chinchin, Gombak / Ayuni Zafirah Amir
title_sort understanding level on the concept of islamic multilevel marketing among malays at kampung sungai chinchin, gombak / ayuni zafirah amir
topic HF Commerce
Marketing
url https://ir.uitm.edu.my/id/eprint/33732/