A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi
This research is conducted to study the impulsive buying behavior in Kota Bharu, Kelantan. The objectives of this research are to know the relationships of individual’s mood, discount price and window display with impulsive buying behavior. This study also aims to find the major factor that associa...
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| Format: | Thesis |
| Language: | English |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/33526/ |
| _version_ | 1848808307042549760 |
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| author | Nawi, Nor Laili |
| author_facet | Nawi, Nor Laili |
| author_sort | Nawi, Nor Laili |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This research is conducted to study the impulsive buying behavior in Kota Bharu, Kelantan. The objectives of this research are to know the relationships of individual’s
mood, discount price and window display with impulsive buying behavior. This study also aims to find the major factor that associate with impulsive buying behavior among consumers. In collecting data, primary data is used. Questionnaires had been distributed in Kota Bharu area in order to get feedback from consumers. The result shows that there is an association or significant relationship between individual mood, discount price and window display with impulsive buying behavior among consumers |
| first_indexed | 2025-11-14T22:56:38Z |
| format | Thesis |
| id | uitm-33526 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:56:38Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-335262020-08-13T04:08:28Z https://ir.uitm.edu.my/id/eprint/33526/ A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi Nawi, Nor Laili Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations This research is conducted to study the impulsive buying behavior in Kota Bharu, Kelantan. The objectives of this research are to know the relationships of individual’s mood, discount price and window display with impulsive buying behavior. This study also aims to find the major factor that associate with impulsive buying behavior among consumers. In collecting data, primary data is used. Questionnaires had been distributed in Kota Bharu area in order to get feedback from consumers. The result shows that there is an association or significant relationship between individual mood, discount price and window display with impulsive buying behavior among consumers 2011-04 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/33526/1/33526.pdf Nawi, Nor Laili (2011) A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan. <http://terminalib.uitm.edu.my/33526.pdf> |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Nawi, Nor Laili A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi |
| title | A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi |
| title_full | A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi |
| title_fullStr | A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi |
| title_full_unstemmed | A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi |
| title_short | A study on impulsive buying behaviour among consumers in Kota Bharu / Nor Laili Nawi |
| title_sort | study on impulsive buying behaviour among consumers in kota bharu / nor laili nawi |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/33526/ |