Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee

QR Code

Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee

Sales promotion is a very common targeting strategy used by retailers, yet personal value and sales promotion technique preferences that contribute towards customer satisfaction and intention to purchase high involvement product are largely unknown. This study adopted pseudo-experimental factorial d...

Full description

Bibliographic Details
Main Author:	Jee, Teck-Weng
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Sarawak 2018
Subjects:	Economics Population research Commodities. Commercial products. Generic products Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling L Education (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/33459/

Similar Items

Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
by: Mohd Azmi, Nor Hafiza
Published: (2011)

The importance of suppliers selection towards sucessful procurement in Petronas Gas Berhad (PGB) / Faranadia Zakbah
by: Zakbah, Faranadia
Published: (2007)

Factors influencing consumer's purchase for electrical appliances with SIRIM certification mark / Harsa Ardila Mat Sakim
by: Mat Sakim, Harsa Ardila
Published: (2006)

Consumer purchase intention on buying organic skin care products in Malaysia / Puteri Afiqah Auni Abdullah
by: Abdullah, Puteri Afiqah Auni
Published: (2018)

Dress for success: Factors effecting business success of Small Medium Enterprise (SMEs) : A case study in Kuala Terengganu / Fadhilahtul Liyana Abdul Manan
by: Abdul Manan, Fadhilahtul Liyana
Published: (2015)

Non-muslim consumers' perception toward purchasing halal food products in Ampang, Selangor / Zahratie Mu'az
by: Mu'az, Zahratie
Published: (2018)

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
by: Muda, Mazzini
Published: (2014)

The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar
by: Abu Bakar, Mohd Hafizuddin
Published: (2018)

Determining the factors affecting consumer's purchase intention towards foreign brands among the Y-Generation in The Northern Area of Malaysia / Etty Harniza Harun...[et al.]
by: Harun, Etty Harniza, et al.
Published: (2014)

Demistyfing consumer purchase intention for remanufactured auto parts / Loh Ka Chin...[et al.]
by: Loh, Ka Chin
Published: (2019)

Factors that influence consumer ethics in purchasing process of pirated VCDs and CDs / Nurul Liyana Sapee
by: Sapee, Nurul Liyana
Published: (2011)

Satisfaction residents Kota Samarahan toward Kentucky Fried Chicken at Samarahan / Nurasyura Mohamad@Othman
by: Mohamad@Othman, Nurasyura
Published: (2016)

Food-service industry: an overview of attributes that influences customers to repeat purchase intention / Nuramira Mohd. Yusop and Siti Munawarah Zakaria
by: Mohd. Yusop, Nuramira, et al.
Published: (2010)

Consumers’ purchase intention towards organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ...[et al.]
by: Ali, Siti Meriam, et al.
Published: (2011)

Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products / Nor Hashima Hashim, Wan Kalthom Yahya and Siti Aisyah Asrul
by: Hashim, Nor Hashima, et al.
Published: (2018)

Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]
by: Mobil, Shahira Shahina, et al.
Published: (2019)

Applying decomposed theory of planned behaviour (DTPB) in predicting individual's intention to purchase halal personal care products: The moderating role of spiritual intelligence / Sulaiman Nawawi
by: Nawawi, Sulaiman
Published: (2018)

Celebrity impact on young adults purchasing Behaviour / Siti Fariedah Abdullah
by: Abdullah, Siti Fariedah
Published: (2015)

The effect of usefulness, ease of use, and trust on purchase intention of online buying / Siti Zaharah Mohamadti
by: Mohamadti, Siti Zaharah

Customers' perception towards the programs conducted by Majlis Tindakan Ekonomi dan Sosial Bumiputera Melaka / Mashanim Masrul
by: Masrul, Mashanim
Published: (2007)

A study of awareness towards wasiat amongst Bank Rakyat customers / Raja Shurawardi Raja Nor Najiha
by: Raja Shurawardi, Raja Nor Najiha
Published: (2011)

Consumer preference towards UM Land's brand as houses of choice / Puteri Ili Nur Aliaa Ashaari Azman
by: Ashaari Azman, Puteri Ili Nur Aliaa
Published: (2007)

Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli
by: Ramli, Siti Zulaikha
Published: (2006)

Member's awareness on EPF withdrawal schemes / Aida Farrah Abdul Jalal
by: Abdul Jalal, Aida Farrah
Published: (2001)

Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan
by: Syed Redhwan, Sharifah La'aiba
Published: (2017)

Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa
by: Mustaffa, Abaidullah
Published: (2018)

Agents’ & vendors’ satisfaction toward distribution services at Utusan Melayu (M) Berhad/ Ema Izzaila Ibrahim
by: Ibrahim, Ema Izzaila
Published: (2010)

Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.]
by: Ahmad, Zulaiha, et al.
Published: (2022)

Awareness of muslim consumer toward halal foods / Maslia Md Zain
by: Md Zain, Maslia
Published: (2018)

Factor that influences the acceptance of halal cosmetic products: a study on consumers in Klang Valley / Halymatun Sa'adiah Abd Rani
by: Abd Rani, Halymatun Sa'adiah
Published: (2018)

Determinants of consumer's intention towards adopting biometric authentication in electronic banking / Nur Najatul Najwa Suhaimi
by: Suhaimi, Nur Najatul Najwa
Published: (2018)

Spending habits among Diploma Muamalat students in Academy of Contemporary Islamic Studies (ACIS) UiTM Puncak Alam / Firdaus Harman.
by: Harman, Firdaus
Published: (2019)

A study on the perceptions of unhealthy lifestyle and fast food consumption / Fauziah Osni... [et al.]
by: Osni, Fauziah, et al.
Published: (2010)

A study on customers' attitudes towards service environment at three selected pizza hut outlets / Norhaniza Zulkaain
by: Zulkaain, Norhaniza
Published: (2004)

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun
by: Muhammad @ Harun, Musa
Published: (2009)

The factors that influencing credit card usage among Islamic banking customer a case study in Temerloh / Noor Hidayah Mat Amin
by: Mat Amin, Noor Hidayah
Published: (2017)

Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]
by: Harun, Etty Harniza, et al.
Published: (2011)

Asset correlation and international portfolio diversification benefit / Noor Azida Abu Bakar
by: Abu Bakar, Noor Azida
Published: (2011)

The influence of sound and vision in sensory marketing towards customer purchasing behaviour in institutional foodservice / Munirah Mohammed Shaed ... [et al.]
by: Mohammed Shaed, Munirah, et al.
Published: (2015)

Antecedents and impacts of trust in mobile transactions: a case study of Malaysian consumers / Mohamad Noorman Masrek, Nora'ayu Ahmad Uzir and Irni Eliana Khairuddin
by: Masrek, Mohamad Noorman, et al.
Published: (2013)